UNITED WORKERS’ UNION

The United Workers Union are seeking a Digital Marketing Specialist – Paid Search & Social Media to join our team on a 12-month fixed-term contract to support a major new campaign. This role is open to applicants from all capital cities in Australia.

This role will be responsible for planning, executing, and optimising paid search and social media advertising, while also producing engaging content to enhance reach, engagement, and conversions. This is an exciting opportunity to contribute to a high-impact campaign and drive measurable results.

ABOUT UNITED WORKERS’ UNION

United Workers’ Union is a powerful member-led union whose sole purpose is to serve the collective interests of members in workplaces and communities by winning significant and long-lasting gains. The Union is driving change by growing union membership, developing leadership amongst our members, encouraging active member participation in the union, building and enforcing standards in our sectors, and campaigning both politically and in the community.

As a union with a proudly diverse membership, we are committed to equity and inclusion; and continuing to build a union that is truly representative of the workers we cover. We encourage applications from people of Aboriginal and Torres Strait Islander backgrounds, people from diverse cultural and linguistic backgrounds, LGBTQIA+ people and women.

KEY RESPONSIBILITIES

Paid Search & Social Media Advertising:

• Develop, implement, and manage paid search campaigns (Google Ads, Bing Ads) and paid social media campaigns (Meta, LinkedIn, X, TikTok, etc.).
• Conduct keyword research and audience targeting to enhance campaign performance.
• Write compelling ad copy and collaborate with designers to create high-performing visual and video assets.
• Continuously monitor, adjust bids, budgets, and targeting to optimise campaign performance and ROI.

Content Creation & Social Media Management:

• Develop engaging content (written, graphic, and video) tailored for different digital platforms, ensuring alignment with campaign objectives.
• Create organic and paid social media posts, blog articles, and short-form video content to complement paid advertising efforts.
• Manage content calendars to ensure consistent posting and audience engagement.
• Work with designers and video editors to produce high-quality multimedia content.
• Ensure all content is optimised for SEO, UX, and accessibility.

Performance Tracking & Reporting:

• Use Google Analytics, Meta Business Suite, and other analytics tools to track content and campaign performance.
• Provide regular reports on KPIs, insights, and recommendations for optimisation.
• Analyse data to identify trends, content opportunities, and areas for improvement.

Budget & Stakeholder Management:

• Manage and track campaign budgets to ensure cost-effectiveness.
• Allocate spending across platforms based on performance and strategic priorities.
• Liaise with internal teams and external agencies (if applicable) to coordinate campaign execution.
• Work with content and creative teams to develop engaging assets tailored to different platforms.

Market Research & Innovation:

• Stay up to date with trends in digital advertising, social media, and content marketing.
• Experiment with new ad formats, content types, and emerging digital platforms.
• Apply insights from audience behaviour and campaign performance to refine strategies.

Growth & Retention:

• Contribute to content strategies and campaigns that drive audience growth, engagement, and retention.
• Implement tactics to nurture and expand digital communities, fostering long-term member engagement.
• Analyse audience behaviours and preferences to tailor content that enhances the audience and member experience.

Brand & Reputation Management:

• Ensure content reflects and enhances the UWU’s brand identity and values.
• Monitor online sentiment and engage with audiences to maintain a positive brand image.
• Support crisis communications and reputation management efforts through timely, accurate, and thoughtful content.

Collaboration, Stakeholder Engagement & Active Team Member:

• Work closely with the teams across UWU to ensure cohesive messaging in the context of the campaign.
• Liaise with external vendors or freelancers, as needed, for specialised content production.

KEY requirements + selection criteria

Qualifications & Experience:

• Proven experience in paid search and social media advertising (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Strong understanding of digital content creation and content marketing best practices.
• Experience in developing and executing content strategies for social media, websites, and email campaigns.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.

Technical Skills:

• Proficiency in digital advertising platforms (Google Ads, Meta Business Suite, LinkedIn Campaign Manager, etc.).

• Experience with Google Analytics, UTM tracking, and SEO best practices.
• Familiarity with content management systems (HUBSPOT), social media scheduling tools, and basic graphic/video editing software (e.g., Canva, Adobe Creative Suite).
• Experience with tracking pixels and event setup would be highly desirable.

Soft Skills:

• Strong storytelling and copywriting skills.
• Creative thinker with the ability to develop engaging content ideas.
• Analytical mindset with the ability to interpret data and optimise campaigns accordingly.
• Excellent written and verbal communication skills.
• Commitment to and understanding of UWU’s values and priorities.

To perform this job, you will also be required to have or obtain and maintain:

• Right of Entry Permits; and
• Immunisation against COVID-19 or have a medical exemption

REMUNERATION

An attractive remuneration package will be offered to the successful applicant, which will include:

• Salary commensurate with demonstrated skills and experience
• 16% superannuation
• 6 weeks annual leave plus 25% leave loading

How to Apply

Please submit your resume, together with a cover letter addressing the selection criteria to Catherine Coghlan, Deputy Director (People, Culture and Change) via the 'Apply now' button.

For further information about the role, please email [email protected] using the subject line: Digital Marketing Specialist - Paid Search & Social Media enquiry via EthicalJobs.