• Bright and modern office in Melbourne CBD, with a hybrid-work model
• Contribute to helping people across Victoria enjoy better health and wellbeing
• Dynamic team environment within an inclusive workplace

VicHealth welcomes and values applications from candidates who are of Aboriginal and Torres Strait Islander descent, candidates with culturally diverse backgrounds, candidates with disability and those from the LGBTQIA+ community. We are committed to making reasonable adjustments to ensure a safe and healthy working environment.

VicHealth is the world's first health promotion foundation that supports independent, long-term, evidence-based health promotion practice, partnerships and leadership. We continue to be a global leader in health promotion, as a Collaborating Centre with the World Health Organization and technical partner to UNICEF.

About the role:

Located within the Social Marketing & Communications (SM&C) Group, the position of Digital Marketing Lead reports to the Digital Marketing Manager.

The Lead has a close working relationship with the Manager and is expected to develop and nurture excellent relationships across program units and key external stakeholders, including staff in government departments and agencies.

Key responsibilities:

• Contributing to the refinement and implementation of a multi-channel content strategy
• Developing and leading a new audience feedback and user testing strategy to support prioritisation and strategic management of our website
• Ensuring all content is user-centered, in plain language, and aligned with government standards and Web Content Accessibility Guidelines (WCAG)
• Auditing, reviewing and rewriting existing web content to improve readability, accessibility and usability
• Supervising content governance across web and email channels

About you:

We’re looking for someone who has excellent knowledge of UX and UI design fundamentals; excellent copywriting skills, specifically writing in plain language; and experience in data analysis, monitoring and reporting, including experience coordinating and applying audience feedback and user testing results.

Qualifications and experience:

• Tertiary qualifications in Communications, Marketing or Public Relations or similar area

• Experience in developing:
  • digital web and email content strategies (essential);
  • regular user testing to support strategic decision making (essential)
  • content governance and style guides; and
• Experience in communications, public health, community, or government sectors (preferred)

Perks and benefits:

• Hybrid-work model
• Up to $3,000 towards professional development each year
• Employee Wellbeing & OHS Committee who deliver events and initiatives
• Bring your dog to work day every Thursday and Friday
• Employee Assistance Program offering a range of free and confidential services
• Fresh fruit, breakfast and coffee machine provided
• Monthly birthday celebrations

See our Careers page for a detailed list of some of the benefits of working at VicHealth!

How to apply:

Please click "Apply now" to submit your application. Applications must include a cover letter and a current resume. The cover letter must include why the applicant feels they are suitable for the position, and also address the Key Selection Criteria from the Position Description.

Please refer to the position description attached to view the associated qualifications and experience associated with the position.

You may be required to undertake a Police Check and Working with Children check.

For further information about the role, please reach out Brea Pape, People & Culture Business Partner, at [email protected] using the subject line: Digital Marketing Lead enquiry via EthicalJobs or 03 9667 1341.

Classification: VicHealth Grade 

VicHealth acknowledges the support of the Victorian Government