Role Description

The Victor Chang Foundation is a grant-making organisation founded by Dr Victor Chang in 1984. We are seeking a Social Media Officer. This is a highly collaborative role.

Our mission is to provide grants for:

Education: to educate, train and upgrade and share skills between Australian and Asian medical and health practitioners in the areas of cardiothoracic surgery, heart and lung transplantation and cardiology.

Innovation: to facilitate innovation in the fields of cardiology and cardiothoracic surgery with a focus on heart transplantation, artificial hearts and artificial valves.

Essential Attributes

• Reliability to ensure essential tasks are always completed, especially continuity of social media posts, and responding to emails from VCF
• Attention to detail – spelling/grammar/branding
• Initiative – able to search for or suggest new content
• Sensitivity and discretion – the Foundation is run by Dr Chang’s family
• Ability to respond to situations rapidly

Experience

Essential

• Familiarity with NFP communications
• Social media platforms – primarily Facebook
• Website copyrighting and editing
• Mailchimp

Desirable

• Squarespace – making changes to current website as required (e.g. to board login portal)
• Google AdWords and Display ads
• Meta (Facebook/Instagram) ad manager Canva
• Fundraising experience
• Experience working with creative agencies

Tasks

Weekly

• Weekly catch up 30-45mins for new social media posts – flexibility with days but earlier in week preferable.
• Monitor social media channels for comments and messages in the inbox.
• Remove/hide occasional posts as required.
• Respond to any queries with approved wording.
• Create concepts for social media posts. Can include news items, important key anniversaries posting of old photos or news articles, thank you to supporters etc.
• Draft social media posts, including images on Canva. Minimum x3 per week.
• Scheduling posts after approval from VCF.
• Ensure there is at least 2 weeks of social media posts scheduled in advance to ensure continuity of posting.

Quarterly

• Create an internal report for each quarter on social media (use template).
• Check Google Ad Words grant is running. Make any changes as required.
• Monitor Google Analytics (quarterly or more regularly).

As required

• Draft a ‘news’ post each month for the website. Coordinate with a social media post.
• Update website when requested through Squarespace.
• Set up EDMs through Mailchimp (copy supplied from VCF).
• Create report on any campaigns (Christmas or EOFY).
• Monitor Google listing and campaigns.
• Manage ad campaigns through Meta (Facebook/Instagram) and Google Display ads
• Check donations from campaigns
• Collaborating to create campaigns (EOFY, Christmas etc)