We are seeking an experienced Individual Giving Manager to lead our direct marketing and digital fundraising efforts. This role is instrumental in managing and growing Wayside’s individual giving programs, including appeals, campaigns, and monthly donations.

Reporting to the Senior Fundraising Manager, you will drive our fundraising objectives through engaging communications and donor stewardship.

You will also oversee the work of a Donor Care Coordinator and Campaign Coordinator, working to optimise current campaigns and innovate new strategies.

This role is a contract role ending 31 March 2026.

Key Responsibilities

• Lead the strategy, planning, and execution of key direct marketing and digital fundraising appeals, including our Christmas Appeal, Donate a Plate, Valentine’s Day, Winter Appeal & Warm a Heart
• Manage multi-channel campaigns through direct mail, email, social ads, SMS, and telemarketing.
• Collaborate across teams to optimise supporter journeys, nurture relationships with mid-level and major donors, and identify potential bequest leads.
• Track and report on income, expenditure, and forecasts for individual giving initiatives.
• Oversee Wayside’s monthly giving program, focusing on supporter acquisition, retention, and lifecycle management.
• Work with the Donor Care Coordinator on strategies for donor engagement, including upgrades, payment recovery, and recognition.
• Provide leadership and guidance to direct reports, fostering a supportive and productive work environment.
• Partner with internal stakeholders across departments to align messaging and achieve shared objectives.
• Contribute to budget setting, monitor financial performance, and provide post-campaign analysis.
• Evaluate program outcomes and report on key objectives, making recommendations for Build lasting relationships with appeal supporters and monthly donors through ongoing communications and engagement.
• Support and uphold Wayside’s Work Health and Safety policies and practices, ensuring a safe and compliant working environment.

What You’ll Need to Thrive

• Minimum 3 years’ experience across Campaign, Regular Giving or Direct Marketing Management
• Demonstrated experience in the successful planning and implementation of donor retention and acquisition strategies that meet budget requirements
• Strong digital fundraising capabilities and an understanding of digital best practice
• Excellent project management skills and keen eye for detail
• Experience in budget management and report writing
• The ability to engage with a range of stakeholders to support organisational objectives across marketing, fundraising and events
• Effective relationship builder and superior communication, both written and verbal
• Strong data analysis skills and ability to interpret data insights into strategic direction

About Wayside

Since 1964, situated on the Gadigal Land of the Eora Nation (Kings Cross), Wayside is known for its inclusive, low-barrier support services, offering dignity, respect, and love to our diverse and vulnerable community. As a part of Wayside, you will help us achieve our mission to create a community of no ‘us and them’. Our programs and services aim to provide essential health, welfare, social, and recreational support to the most marginalised members of our community. Every year, thousands of individuals seek assistance at our Kings Cross and Bondi centres to access these vital services. Our mission is to foster an inclusive community, eliminating the divide between 'us and them,' and offering a safe haven for people from all walks of life.

What’s in it for you?

• Five week’s Annual Leave + 17.5% Annual Leave Loading
• Flexible/hybrid working options
• $15,900 of your annual salary tax free through generous NFP salary packaging
• Access to external clinical supervision
• Paid Cultural and Ceremonial Leave
• Employee Assistance Program – Free, confidential counselling service

To apply, submit your resume and a brief cover letter outlining your relevant experience and why you're passionate about this opportunity.

Join us at Wayside and help us create a more inclusive, supportive community for all.

For more information, please reach out to Blayze Thomas – Talent Acquisition [email protected] using the subject line: Individual Giving Manager enquiry via EthicalJobs.

Wayside is an Equal Opportunity Employer who provides an inclusive work environment and embraces the diverse talent of its people. We value people of all cultures, languages, capacities, sexual orientations, gender identities and/or expressions. We are committed to achieving a diverse workforce and strongly encourage applications from Aboriginal and Torres Strait Islander people.

Prior to an offer of employment, candidates will be required to complete the pre-employment checks.