Are you passionate about helping purpose-led brands achieve their greatest positive impact? Does digging deep into marketing strategy then diving into the nitty gritty of digital advertising campaign management and performance optimisation sound like your jam? Are you looking for an agency role with a genuinely supportive culture? Are you our new Digital Marketing Strategist?

We’re looking for a Digital Marketing Strategist with experience in developing digital performance marketing strategies and executing tactical campaigns across paid search, social and display platforms.

You’ll be joining a small (but growing) team of passionate marketing professionals and working with clients across a range of industries including publishing, ecommerce, and technology.

Interested?

A day in the life of our Digital Marketing Strategist might include:

• Developing advertising strategies for Facebook, Instagram, Pinterest and Google Ads
• Managing and optimising ad campaigns across Google Search, Google Shopping, Google Display, Facebook, Instagram and Pinterest.
• Managing campaigns in-line with strategy and budget.
• Producing insightful and accurate weekly and monthly reports with clear recommendations and actions.
• Running and reporting on split tests and experiments on digital ads campaigns.
• Analysing data, reviewing results, generating insights and recommendations to improve performance and drive growth.
• Crafting high converting direct response copy for lead generation, and ecommerce advertising campaigns.
• Preparing briefs that guide designers to produce high performing ad creative.
• Mentoring junior staff within our marketing team.
• Attending client meetings to present results, share insights and recommendations.
• Finishing up at 5pm (because our business model isn’t based on burning out our people with hectic deadlines, client work overload, and unpaid overtime)

And you’ll possess these essential skills:

• Methodical approach to campaign planning and management
• Ability to think strategically on macro and micro levels
• Data-driven mindset with strong analytics experience
• Accurate and detailed — typos and data inaccuracies don’t slip past you
• Brilliant communicator — our team and clients will always know what’s what
• Ability to establish benchmarks and set and measure KPIs
• Confidently prove/disprove hypotheses and come up with your own
• 5 years experience in a digital marketing role
• Prior experience in an agency (or managing multiple brands in-house)

Bonus points if you:

• Are a gun at building Google Data Studio reports
• Can handle VLOOKUPS, Pivot Tables, and Macros in Excel
• Wrangle Facebook Ads Manager and Google Ads manager like a pro
• Are a self-starter who’s ready to rise up and own their role

This role is full-time ~ flexible working arrangements will be considered. This position is currently remote due to COVID restrictions. We’re in the process of organising a new office in Mornington and will offer staff the opportunity to work on-site or remotely in a co-working space local to their area (or from home if suitable). We are an equal opportunity employer – we encourage those from all walks of life to please apply.

How to Apply

In your application please include:

• Resume
• Cover letter responding to how your skills fit the experience needed – and what your favourite post on our Instagram is (and why)

COMPANY IMPACT

Young Folks is an agency that uses marketing and communications as a means to accelerate the brand awareness and growth of conscious companies that are creating lasting positive change for our people and planet. Think: brands that are pioneering a new kind of business that prioritises people, planet, and profits.

We know that using business as a force for good isn’t just limited to what we can do for our clients, but also what we can give back to preserve and protect the natural environment. We give 5% of our time – which means working on a selection of campaigns, pro-bono. We’re also a certified member of 1 Percent for the Planet which means we donate one percent of our sales (before taxes) to causes that support the protection of our natural environment. We also contribute 1% of our revenue to Pay the Rent.

Physical and psychological safety is crucial for a happy and productive workplace. All of our staff are based in Australia and employed under Australian award wages. They are offered flexible working arrangements and are not expected to work unpaid overtime outside of business hours. We believe in supporting the local economy and do not send work offshore. We are an equal opportunity employer – no matter what walk of life you’re from – we would be honoured to have you apply for this role.

We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nations in which we live and work in – and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. Young Folks operates on Woiworung, Boonwurrung, and Eora lands – with business conducted across multiple other lands throughout the nation. Sovereignty has never been ceded. It always was and always will be, Aboriginal land.