About the role

As the Fundraising Retention and Engagement Specialist you will create, execute and evolve strategies to increase customer engagement, loyalty and retention across yourtown’s Art Union and Donor platforms in order to increase both revenue and profile.

Your key responsibilities will include:

• Leading a customer focused strategy for reengagement, retention and activation across direct marketing channels to establish deep and meaningful connections with our customers;
• Analysing the effectiveness of our retention strategies and using data to champion future improvement strategies;
• Leading change in digital transformation from legacy system to new platforms;
• Driving our loyalty programs and customer life cycle pathways with a strategic lens to grow customer lifecycle value;
• Creating engaging copy across yourtown’s fundraising mediums.

About you

To be successful in this role you have:

• Tertiary education in Marketing or similar coupled with demonstrated experience within email broadcasting and email campaign management;
• Strong experience in customer acquisition, re-engagement and retention;
• Subject matter expertise in lifecycle marketing and CRM with the ability to conceptualise and map key customer trigger points;
• Demonstrated experience working in Loyalty or Rewards programs;
• Proven ability in creating out of the box, engaging content;
• Strong relationship building and influential skills with a diverse array of stakeholders;
• Highly developed communication skills and strong presentation skills;
• Excellent analytical skills and critical thinking coupled with a results driven attitude.  

For full position description please visit: https://careers.yourtown.com.au/.

About yourtown

At yourtown, we believe every young person has the right to a brighter future and aim to be part of the solution by delivering services that get results. Our services include Kids Helpline, training and employment services for young people, parent education and specialist accommodation for families. We are one of the largest not-for-profit providers of services for young people in Australia with sites across Queensland, New South Wales, South Australia and Tasmania. The community with yourtown’s Art Unions funds most of what we do. At yourtown you will be part of the solution.

We offer attractive employment conditions including access to salary packaging arrangements and paid parental leave. Find your place at yourtown.

Contact: Tharshi Thavapalan, Talent Acquisition Specialist 0466 943 401.

yourtown is committed to providing services that protect and keep children, young people and adults at risk free from harm. The appointment of successful applicants will be subject to satisfactory screening for child-related employment including the completion of a National Criminal History Check and retention of a valid Working with Children Check. 

"In our team we value diversity, inclusivity and people who want to make a difference"