About the College

The Australasian College for Emergency Medicine (ACEM) is a not-for-profit organisation responsible for the training, assessment and continuing professional development of emergency physicians as well as the advancement of professional standards in emergency medicine in Australia and New Zealand.

We are a specialist medical College of over 130 employees driven by a strong purpose, positive environment, and a CEO and Executive Leadership team who are dedicated to upholding our commitment to supporting our membership base, staff and core values of Equity, Respect, Integrity, and Collaboration.

The Position

We have an exciting opportunity within our Membership, Development and Promotions Department.

In this newly created position, you will be responsible for developing and implementing functional and sustainable marketing strategies to enhance the college’s visibility, member growth, educational engagement and sponsorship opportunities with a focus on all of ACEM’S Educational and Engagement opportunities including – Engaging as a ACEM Volunteer, ACEM Training Programs, ACEM CPD, ACEM Events and other ACEM Benefits.

Some of the key responsibilities of this role include (but are not limited to):

• Conducting market research to stay updated on marketing trends, competitor actions (including other colleges), and audience segmentation
• Acquire and review all forms of data to customize and present marketing strategies for all identified audiences
• Drive engagement and promote ACEM benefits to a diverse audience including Members and Non-Members
• In collaboration with Communication and Brand Strategy team, implement consistent messaging and branding across all marketing channels and products to streamline ACEM's core identity and values.
• Explore opportunities for strategic partnerships with relevant organisations or institutions to expand ACEM's reach and influence within the emergency medicine community.
• Continuously monitor and evaluate the performance of marketing strategies using analytic tools and use insights to refine strategies and improve outcomes over time.
• Meet regularly and work in liaison with internal stakeholders of the college
• Presenting/Public speaking including presentations on market findings

We are seeking applicants with the following skills, attributes and qualifications:

• Ability to develop long-term marketing strategies aligned with business objectives.
• Proficiency in conducting thorough market research to understand customer needs, trends, and competitors.
• The ability to identify different cohorts and segments
• A solid understanding of how an association works
• Strong understanding of various digital marketing channels such as social media, SEO, email marketing, and PPC.
• Proficiency with Customer Relationship Management (CRM) systems to manage customer data effectively and personalise marketing efforts
• Ability to analyse data and metrics to measure campaign performance and make informed decisions.
• Capability to lead and motivate department team members to achieve targets and deliver results.
• Excellent and articulate verbal and written communication skills to convey ideas effectively to internal teams and external stakeholders
• Strong interpersonal skills, with the ability to relate well to others
• Comfort with public speaking to present stratagies to various levels of stakeholders
• Advanced MS Office skills
• Previous experience working in a Marketing Lead or Marketing consultant role
• A tertiary qualification in either Marketing or Public Relations

What's on Offer

ACEM offers excellent staff benefits including:

• Working for an organisation with a purpose
• Flexible work arrangements, within a hybrid work environment
• Access to Member Advantage, offering a range of discounts across travel, dining, shopping and health and wellbeing
• Health and wellbeing initiatives
• Option to work 9 days in a fortnight but be paid for 10 days
• Active corporate social responsibility
• Convenient location to Flagstaff Gardens and Public Transport

To Apply

To apply for this position, please click on the ‘Apply Now’ button and follow the instructions. A position description is available below. We note that you must have the right to work in Australia to apply for this position.

For further information, please contact People, Culture and Experience via email [email protected] using the subject line: Manager, Marketing enquiry via EthicalJobs or 03 8679 8819.

Recruitment agencies, we appreciate your interest, but plan to fill this role ourselves.

The Australasian College for Emergency Medicine (ACEM) is an Equal Opportunity Employer that promotes, embraces and values diversity and inclusion in the workplace. We encourage applications from the Aboriginal and Torres Strait Islander peoples and Māori communities, people with disability, and people from any culture, sexuality and gender identity, age and ethnic background.

A position description is attached.