• Full time, 2-year contract commencing in Jan 2025
• Join a passionate, energetic and purpose driven team
• Access NFP salary packaging, and extra leave

About Dolly’s Dream and the Alannah & Madeline Foundation:

Dolly’s Dream was created by Kate and Tick Everett following the tragic loss of their 14-year-old daughter, Dolly, to suicide, after ongoing bullying. Kate and Tick’s goal is to prevent other families walking this road.

They want to change the culture of bullying by addressing the impact of bullying, anxiety, depression and youth suicide, through education and direct support to young people and families.

Dolly’s Dream is proudly supported by the Alannah & Madeline Foundation, a national not-for-profit organisation dedicated to keeping children and young people free from violence and trauma wherever they live, learn and play. Through Care, Prevention and Advocacy programs, we fight for their right to be safe, so their future is strong.

About our team:

Our team is passionate, authentic and above all, we are motivated by the important work that we do. Our organisation values are embedded into every way in which we operate at the Foundation. Everyone has a responsibility to promote and demonstrate our values: We act with courage, We are stronger together, We are curious, We believe accountability matters and We act with empathy, always.

About the role:

Reporting to the Dolly’s Dream Brand and Marketing Manager, the Digital Marketing Coordinator is responsible for the development and execution of our digital engagement strategy with a focus on the management, optimisation, and implementation of digital campaigns across email, web, social media, and other digital channels to grow our audiences, grow revenue, and build loyalty.

• Full time
• 2-year contract

To make an impact in this role, you will:

• Develop, implement and continuously improve the Dolly’s Dream digital engagement strategy across web, search, social media, email and app (Beacon) marketing to grow our audiences, achieve revenue goals and improve engagement with our existing audiences.
• Develop, implement and continuously improve digital campaigns with a strong focus on lead generation and conversion across multiple digital channels, including all paid digital activity for acquisition and retargeting campaigns across social media and SEM.
• Work with the Dolly’s Dream Fundraising team to plan, build and execute supporter journeys and touchpoints across email, marketing automation, campaign landing pages, and other digital channels maximising lead generation, conversion, and ongoing engagement to build both income and participation.
• Maintain Dolly’s Dream digital and web assets ensuring all content is accurate, timely and engaging including blogs, videos, email marketing, social media, and listings and directories, while ensuring adherence to brand guidelines and best practice.
• Develop reports to measure performance against our KPls for digital marketing activities and campaigns, generate actionable insights and learnings and communicate to relevant stakeholders.

The perfect you:

• Minimum 3 years’ experience in a digital marketing role in a complex consumer environment or not-for-profit organisation.
• Demonstrated success in the development and execution of digital marketing strategies including SEO, SEM, social media, email marketing, content marketing, and analytics that drive income, audience growth, and lead generation.
• Strong analytical skills and the ability to use data to drive decision-making.
• Demonstrated experience in the use of tools and systems for paid campaigns, eDM building platforms (e.g MailChimp, MS Dynamics) and website CMS (e.g Craft and Wordpress), and knowledge of email marketing best practice, basic html and A/B testing.
• Experience working in or with the rural, regional and remote sector.

We’ll offer you a purpose-led culture, with a focus on wellbeing including:

• Access to full NFP salary packaging benefits.
• Flexibility and Wellbeing focus
• Employee Assistance Program (EAP) available
• Up to an additional 5 days leave each year, on top of the statutory holiday entitlement.
• A supportive and friendly team environment.
• Learning & Development budget
• 8 weeks paid primary carer leave or 2 weeks paid secondary carer leave
• Substitution of Public Holidays (Australia Day, Good Friday and Easter Monday)

To Apply:

Please ensure you review the full position description by following the below link:

Ensure you address the 'Knowledge, Experience and Requirements' section in your cover letter when submitting your application.

Our office will be closed from 20 December to January 6, so we will not be able to answer any questions about the role during this period.

For further information contact Sally Sweeney, Head of Dolly’s Dream – [email protected] using the subject line: Digital Marketing Coordinator - Dolly's Dream enquiry via EthicalJobs.

A position description is attached.

Important - please note:

• Dolly’s Dream and the Alannah & Madeline Foundation has the highest commitment to child safety. A police check and current Working with Children Check (or equivalent) are required for the successful applicant.
• The Foundation takes all reasonable steps to prevent any risk to the health and safety of staff. In the context of the COVID-19 pandemic, the Foundation requires all staff who perform ‘in-person’ work or who are required to attend the office to be fully vaccinated and to provide evidence of their vaccination, or medical exemption, prior to commencement.