About Dolly’s Dream and the Alannah & Madeline Foundation

Dolly’s Dream was created by Kate and Tick Everett following the tragic loss of their 14-year-old daughter, Dolly, to suicide, after ongoing bullying. Kate and Tick’s goal is to prevent other families walking this road.

They want to change the culture of bullying by addressing the impact of bullying, anxiety, depression and youth suicide, through education and direct support to young people and families.

Dolly’s Dream is proudly supported by the Alannah & Madeline Foundation, a national not-for-profit organisation dedicated to keeping children and young people free from violence and trauma wherever they live, learn and play. Through Care, Prevention and Advocacy programs, we fight for their right to be safe, so their future is strong.

About our team

Our team is passionate, authentic and above all, we are motivated by the important work that we do. Our organisation values are embedded into every way in which we operate at the Foundation. Everyone has a responsibility to promote and demonstrate our values: We act with courage, We are stronger together, We are curious, We believe accountability matters and We act with empathy, always.

About the role

Reporting to the Head of Dolly’s Dream, the Brand and Marketing Manager is responsible for the development, implementation and continuous improvement of the Dolly’s Dream brand and marketing strategy to build our audiences and increase engagement to help us achieve our purpose, programs, and income generation goals.

• Full time
• 2-year contract

To make an impact in this role, you will:

• Develop and implement the overarching brand and marketing strategy for Dolly’s Dream to help build the income, impact and influence of Dolly’s Dream.
• Lead the planning, execution, and optimisation of marketing campaigns across multiple channels in partnership with the leadership team.
• Collaborate cross-functionally with other departments, including Programs, Fundraising and the wider Alannah and Madeline Foundation team, to ensure alignment and integration of brand messaging and values across Dolly’s Dream and the Foundation.
• Develop effective campaign strategies for all major marketing activities including our flagship national campaign Do It For Dolly Day, bullying in sports, back-to-school, national day of action against bullying, world suicide prevention day and others.

The perfect you

• 10 years of experience in customer marketing or communications in a for-purpose, government or community organisation.
• Significant experience in developing and implementing integrated marketing and content-driven campaign strategies and tactical plans in an income generation role or to achieve commercial outcomes.
• Strategic thinking and problem-solving skills, with a creative flair and a knack for positive and engaging storytelling and proven track record of BIG creative thinking and a passion for growing brands.
• Advanced understanding and experience across OMNI channel platforms with a focus on digital marketing and the use of digital platforms in delivering effective marketing programs and optimised customer experiences.
• Exceptional communication skills with experience developing engaging and effective communications including the ability to research and produce content for various audiences, with high standards for quality and attention to detail.

We’ll offer you a purpose-led culture, with a focus on wellbeing including:

• Access to full NFP salary packaging benefits.
• Flexibility and Wellbeing focus
• Employee Assistance Program (EAP) available
• Up to an additional 5 days leave each year, on top of the statutory holiday entitlement.
• A supportive and friendly team environment.
• Learning & Development budget
• 8 weeks paid primary carer leave or 2 weeks paid secondary carer leave
• Substitution of Public Holidays (Australia Day, Good Friday and Easter Monday)

To apply

Please ensure you review the full position description and address the 'Knowledge, Experience and Requirements' section in your cover letter when submitting your application.

We will be short-listing candidates prior to the closure of this role, so please do not delay submitting your application.

For further information contact Sally Sweeney, Head of Dolly’s Dream – [email protected] using the subject line: Dolly's Dream Brand and Marketing Manager enquiry via EthicalJobs

Important - please note

• Dolly’s Dream and the Alannah & Madeline Foundation has the highest commitment to child safety. A police check and current Working with Children Check (or equivalent) are required for the successful applicant.
• The Foundation takes all reasonable steps to prevent any risk to the health and safety of staff. In the context of the COVID-19 pandemic, the Foundation requires all staff who perform ‘in-person’ work or who are required to attend the office to be fully vaccinated and to provide evidence of their vaccination, or medical exemption, prior to commencement.

A position description is attached.