• Make a real difference for children and young people.
• Lead a dynamic national brand and marketing agenda, and grow the reach, understanding and impact of our programs for children and young people.
• Full-time position in a hybrid environment based in Melbourne.

ABOUT THE ALANNAH & MADELINE FOUNDATION

The Alannah & Madeline Foundation is a national not-for-profit organisation dedicated to keeping children and young people free from violence and trauma wherever they live, learn and play. Through our Care, Prevention and Advocacy programs, we fight for their right to be safe, so their future is strong.

We also support Dolly’s Dream to help change the culture of bullying by addressing the impact of bullying, anxiety, depression and youth suicide, through education and direct support to young people and families.

ABOUT THE TEAM

Our team is passionate, authentic, and above all, we are motivated by the important work that we do.

The Foundation fosters a culture of respect, positivity and high work standards. Our values We act with courage, We are stronger together, We are curious, We believe accountability matters and We act with empathy, always, are embedded into how we operate individually and together as a Foundation.

We support our staff to work flexibly, both in location and hours, based on the premise that work will remain the focus of any arrangement.

ABOUT THE ROLE

Reporting to the Director, Development & Communications, the Head of Marketing is a key leadership role in the Foundation, responsible for developing and implementing an effective and inspiring brand, marketing and communications strategy to drive brand equity and supporting our fundraising and income generation goals.

You will lead a small team, oversee brand management, and implement innovative digital marketing, media and PR, and audience engagement strategies.

Key responsibilities include:

• Leading the development, implementation and ongoing evaluation of the Foundation’s brand, marketing and content strategy and its integration across all areas of our work.
• Anchoring all brand and marketing initiatives in our purpose, values and key principles (strengths-based, trauma-informed and rights-based).
• Creating and embedding an innovative new content and social media strategy, leveraging digital channels and impactful storytelling to drive audience growth and engagement.
• Building an optimised digital marketing strategy that uses data and insights to drive an improved personalised end-to-end customer/supporter experience across all brand touchpoints.
• Managing the Brand & Marketing divisional budget, expenditure, and financial reporting.
• Leading, coaching and mentoring a high-performing Marketing team.

This role is a full-time, 2-year contract formally based in South Melbourne. We promote flexible working arrangements, emphasising that work remains the primary focus, tailored to individual needs, role requirements, and the commitment to high-quality work delivery.

ABOUT YOU

We are looking for a creative and innovative marketing leader, who understands and can harness the power of storytelling to inspire people to take action.

You will be a purpose-driven marketer, ready to help take our brand, marketing and digital engagement strategies to the next level so we can have even more impact for and with children and young people.

The Perfect You

If we could create the perfect you, you would have:

• Significant experience developing and leading multi-channel marketing campaigns to achieve commercial or income generation outcomes.
• Creative flair, with a knack for storytelling and developing inspiring content and campaigns.
• A keen eye for detail and a strong commitment to producing high-quality content.
• Excellent interpersonal and collaboration skills, with the ability to work effectively and influence across teams.
• Self-driven, positive and highly motivated, with a demonstrated track record of taking initiative to seek new and unique ways of reaching broader audiences.
• Highly organised, with strong project management experience, and the ability to manage people and resources across multiple projects.

What we offer you

• Competitive salary
• Access to full NFP salary packaging benefits.
• Flexibility and Wellbeing focus
• Employee Assistance Program (EAP)
• Additional 5 days leave each year, on top of the statutory holiday entitlement.
• A supportive and friendly team environment.
• Learning & Development budget
• 8 weeks paid primary carer leave or 2 weeks paid secondary carer leave
• Substitution of Public Holidays (Australia Day, Good Friday and Easter Monday).

How to Apply

Sounding interesting? We’d love to hear from you!

Apply via the link below with your CV and a brief cover letter addressing the selection criteria outlined in the position description. Applications that do not address the selection criteria will not be considered.

For questions about the role, please contact Sarah Davies - [email protected] using the subject line: Head of Marketing enquiry via EthicalJobs.

Important - please note

• The Alannah & Madeline Foundation has the highest commitment to child safety. A police check and current Working with Children Check (or equivalent) are required for the successful applicant.
• The Foundation takes all reasonable steps to prevent any risk to the health and safety of staff. In the context of the COVID-19 pandemic, the Foundation requires all staff who perform ‘in-person’ work or who are required to attend the office to be fully vaccinated and to provide evidence of their vaccination, or medical exemption, prior to commencement.

A position description is attached.