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Marketing Analyst

Australia for UNHCR
  • Sydney CBD location
  • Competitive salary with salary packaging benefits
  • Full-time 12 month contract position

Outline & Purpose of Role:

Australia for UNHCR is an international aid agency that raises funds from the private sector to support the humanitarian operations of the UN Refugee Agency. Established in 2000 as part of a global fundraising network, it raised over $260 million from a broad network of individuals, community and corporate partners.

We are looking for a highly motivated and detail-oriented individual, with strong analytical and organisational skills, to join our Business Intelligence Unit, which works closely with our business stakeholders in the provision of data to support data-driven business decision-making.

Responsible for the implementation of data initiatives including data mining, analysis, and business intelligence reporting solutions, as well as by promoting a data aware culture throughout the organisation. The role plays a vital part in contributing to the evolving data requirements of the organisation by providing data selections, developing models, data mining, analysis, and developing and maintaining reports to support fundraising requirements.

Key Responsibilities:

Reporting to the Head of Data & Insights, the Marketing Analyst’s responsibilities include:

  • Address data extract requirements for direct marketing campaigns with a high degree of service; develop and refine data selections, build and check extracts, manipulate data in preparation for bulk communications and update records with contact history.
  • Advise on segmentation strategies considering a multi-channel communication approach and a donor-centricity approach.
  • Extract data for marketing campaigns applying an understanding of direct marketing principles and how best to utilise data for optimal campaign outcomes.
  • Design and implement reporting & business intelligence solutions using a variety of tools including Power BI, or a similar reporting suite.
  • Deliver analytics on the business critical objective of understanding how to maximise the value from our financial supporters; inclusive of optimising the opportunity of moving supporters up the supporter pyramid and forecasting potential growth. This will be in the form of data mining, profile analysis, building analytical models and BI report authoring in Power BI or a similar reporting suite.
  • Produce reports, analysis and post campaign reports to analyse the results of a campaign.
  • Produce regular KPI reports e.g. Lead Indicators Report (LIR), National Growth Fund Report (NGF), Quarterly reforecast reports, etc.
  • Build predictive models and segmentation models to answer key business questions and help with DM targeting.
  • Perform data mining to create ad-hoc reports, answer miscellaneous queries or advise on improvements to data quality and structure.
  • Work with a range of internal and external stakeholders to satisfy their business intelligence requirements for analysis, report creation, data selections, data mining and data modelling within a strong project management framework.
  • Work closely with internal stakeholders using a consultative approach to driving evidence based decision making throughout A4U

The successful application will possess the following attributes:

Essential

  • Strong SQL coding skills.
  • Strong database knowledge e.g. SQL
  • Hands on experience in querying and extracting data across multiple, disparate and complex relational databases or a data warehouse.
  • Experience extracting data for marketing campaigns with a sound knowledge of direct marketing principles and how best to utilise data for optimal campaign outcomes
  • Strong project management skills to deliver multiple projects on time and work autonomously in a high-pressure, deadline driven environment.
  • Excellent stakeholder management skills. Excellent communication and customer service skills with the ability to convert a descriptive brief into a business intelligence/analytical solution
  • An advanced understanding of how data is used for communication purposes, the process and the governing regulations / best practice guidelines.
  • A high level of experience in moving data between programs, manipulating data and analysing large data sets.
  • A comprehensive appreciation of data issues and their solutions, particularly de-duplication and the importance of maintaining clean data.
  • Minimum 2 years’ experience in a similar role

To submit your application, click Apply Now.

A position description is attached.

Australia for UNHCR embraces diversity, inclusion and equal opportunity. We recognise the value of a diverse workforce and the creation of inclusive workforce cultures. We welcome applications from people with diverse experiences and cultural backgrounds, including migrants and former refugees.

At A4U we are committed to ensuring a safe environment and culture for those with whom we come in contact during the course of our work, and activities, including children and vulnerable adults. Therefore, if successful, you will be required to comply with the A4U Safeguarding People policy and sign the A4U Safeguarding Code of Conduct.

How to apply

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