About Australian Veterinary Association (AVA)

The Australian Veterinary Association has been providing a united voice for the veterinary profession for over 100 years. The AVA is the peak organisation representing the veterinary profession in the country. AVA’s mission is to drive the success of the veterinary profession to benefit animals, the environment, the community, and our members.

The Australian Veterinary Association (AVA) is a professional organisation that represents veterinarians and students across Australia. Our members are experts in animal health and welfare and we are one of Australia’s most trusted and respected professions. Our organisation promotes and leads scientific progress and outcomes in the field of Veterinary Science.

About the opportunity

We are currently seeking a Communications and Media Officer to join the AVA team at our National Office in St. Leonards, Sydney.

This role plays a crucial part in shaping and enhancing the AVA’s public image, ensuring effective communication with members and stakeholders, championing AVA initiatives, and maintaining our core values.

The primary responsibilities of this position include developing targeted communications, implementing external communications and media strategies, supporting media activities such as enquiry management and monitoring programs and coverage. Additionally, the role involves identifying trends to increase the AVA’s visibility and awareness of challenges within the veterinary sector.

The successful candidate will possess a strong interest in strategic communication and a commitment to making a substantive impact in the veterinary community.

Key Responsibilities

• Contribute to and execute communications, media, and marketing campaigns, developing customised materials to support awareness initiatives and evaluating their impact.
• Draft and edit a variety of external communication and marketing materials, ensuring alignment with target audience preferences.
• Maintain messaging consistency and adherence to organisational objectives and values.
• Utilise AVA's social and digital platforms effectively to enhance the reach of communications and marketing efforts.
• Oversee the social media calendar, generating content and monitoring platforms for optimal engagement.
• Develop accurate national Electronic Direct Mail (EDMs) using established templates.
• Serve as the primary contact for media enquiries, delivering timely and accurate information.
• Contribute to press releases, media briefings, and interviews utilising content and spokespersons.
• Monitor media coverage and compile reports on the AVA's media presence.
• Analyse media trends to provide insights informing communication strategies.
• Manage media databases and track engagement metrics.
• Collaborate cross-functionally within AVA and with stakeholders to translate business needs into effective communication and marketing strategies.

About You

Essential:

• Tertiary qualifications in media, marketing or communications.
• At least 3-5 years of experience in a similar role.
• Demonstrated ability to design effective media, communications and marketing campaigns.
• Experience with digital and traditional media campaign development and execution.
• Ability to create quality video, audio, and digital content.
• Research, testing, and marketing analytic skills.
• Knowledge of content management systems.
• Ability to use web, email, and digital channels, including social media.
• Excellent communication skills, both written and verbal.
• Ability to meet deadlines without compromise on accuracy or detail.

Desirable:

• Previous experience with some or all of the following programs: Optimizely, Click Dimensions, Dynamics 365, Canva.
• Previous experience in the veterinary industry.
• Understanding of membership organisations and/or associations.

Why you should work with AVA:

• Flexible hybrid working conditions.
• Collaborative, fun and supportive team.

Visit our website for more information on The Australian Veterinary Association.

This is an opportunity to advance your passion for communication and media in a values-based organisation that supports one of Australia’s most trusted professions. You’ll become part of the AVA family, working in a friendly and positive employee culture and great team environment.

If you are confident that your skills and experience satisfy the above criteria and you are interested in working for a highly respected organisation, please click Apply Now to submit your resume, a covering letter addressing your suitability and the criteria outlined in the advertisement. Please note that only candidates successful in gaining an interview will be contacted.

No agencies please.