• Salary breakdown: $87,000 - $100,000 + Superannuation + Salary Packaging ($15,900.00 + Meal & Entertainment expenses)
• Flexible working hours, hybrid working and access to 9-day fortnight benefit 
• Permanent, Full-Time

About the Institute

Located on Gadigal and Bidjigal land (Randwick NSW), Black Dog Institute is the only Medical Research Institute in Australia to investigate mental health across the lifespan, our aim is to create a mentally healthier world for everyone. For the past 20 years, we have been at the forefront of mental health research. Leveraging our relationships with stakeholders and donors, we join the dots by connecting research answers expert knowledge, and the voices of lived experience to deliver solutions that impact and boost the health care system for patients and practitioners alike.

Benefits

• Hybrid work, 1-2 days per week in office (choose your days, consistent team collaboration days where possible)
• 35 hour work week, flexible hours agreements & 9-day fortnights
• Salary Packaging: $15,900.00 of your base salary tax free & up to $2650.00 meal & entertainment
• Family first, people first culture, we put our research into action at work to make sure we maintain mental health and wellbeing at work
• Pet friendly workplace
• Leave benefits including public holiday swap, gifted annual leave, and wellbeing leave 
• Employee discounts 

The Role

Reporting to the Head of Fundraising, this position is responsible for coordinating and implementing the fundraising strategy for One Foot Forward and delivering the campaign on time and within budget.

This is a project management role, responsible for working with internal and external stakeholders. The position works closely with the Senior Manager, National Campaigns and Community Fundraising and Head of Fundraising and Supporter Engagement and their teams in campaign delivery. This role supports the strategic growth of unrestricted income and is responsible for delivery of significant fundraising targets and revenue objectives for the One Foot Forward.

Duties & Responsibilities

Strategic:

• Develop and implement new systems and processes to ensure best practice execution of One Foot Forward.
• Identify and develop strategic opportunities to expand BDI fundraising campaigns and events to build BDI’s supporter base nationally.
• Contribute actively to F&P’s broader operational and strategic planning processes.
• Lead the development of strategy for One Foot Forward.

Project Management:

• Plan, manage and oversee the strategic execution of the annual One Foot Forward campaign.
• Working with Senior Manager, National Campaigns and Community Fundraising and Senior Manger, Partnerships and other members of the Funding and Partnerships team, develop and implement campaign planning including project plans, recruitment plan for attracting participants, fundraising and stewardship plans and donor journeys.
• Coordinate and manage the internal campaign working group and develop clear delineation of roles.
• Develop and oversee the execution of the multichannel marketing and communications plan for the campaign including direct marketing, and digital activities.
• Develop and oversee implementation of supporter FAQs and supporter journeys.
• Work with the Marketing and Communications team to coordinate media releases and identify potential media opportunities.
• Manage plans and activities for direct communications to existing supporters and new prospects to increase One Foot Forward registrations, fundraising and retention (including email marketing)
• Regularly report to Senior Manager, National Campaigns and Community Fundraising on campaign progress, including risk assessment and mitigation.
• Adopt a collaborative project management approach to proactively lead and work with all stakeholders responsible for delivering elements of the campaign to ensure program KPIs are met.
• Work with key stakeholders to develop and oversee implementation of operational plans for supporter management, relationship management and supporter communications associated with the campaign.
• Lead in the collation and tracking of campaign budgets and schedules and work with the Senior Manager, Fundraising on refinement of budget and schedule as needed.
• Work with Supporter Engagement Team to coordinate content development and scheduling of updates for One Foot Forward website, social media and peer to peer platform.
• Work with Marketing and Communications directorate to ensure campaign is on-brand and aligned with broader Black Dog Institute messaging.
• Liaise with Fundraising and Database Insights Team to ensure successful campaign delivery based on data driven decisions, segmentation and targeting.
• Work with Mullets For Mental Health Campaign Manager to assist in their campaign as needed. 

Agency and External Supplier Management:

• Manage external suppliers including our digital agency, merchandising supplier and others to implement successful supporter communications for the life of the campaign, including pre and post campaign.
• Meet weekly with the digital agency to ensure achievement of campaign deliverables within schedule and budget.
• Manage relationships with merchandise provider, for distribution of campaign incentives and ecommerce.

Post Campaign Period:

• Develop and implement post-campaign survey of participants
• Working with the Data Insights team, undertake post campaign analysis, including outcomes against campaign targets, demographic and behavioural insights and key learnings.
• Convene post-campaign debriefing sessions involving internal and external stakeholders.
• Undertake other post-campaign activities as required.

Skills & Experience Required

1. 3-5 years’ experience in executing marketing or fundraising campaigns, ideally in a not for profit organisation.
2. Successful track record in building and implementing large national campaigns, preferably with a revenue growth focus.
3. Strong project management skills.
4. Able to think and lead strategically, managing workflow, expectations and deliverables with multiple internal and external stakeholders.
5. Demonstrated experience in working to strict timelines and project plans, including budget management.
6. Demonstrated ability to prioritise workload, while achieving strong financial outcomes.
7. Natural relationship builder with strong communication skills, both verbal and written.
8. Demonstrated experience in digital marketing and/or fundraising to achieve campaign outcomes.
9. High proficiency in the use of the Microsoft Office suite of products.
10. High degree of understanding in marketing automation principles and their use in supporting large scale campaigns.

Desirable Criteria:

1. Experience with peer to peer platform Funraisin.
2. Previous experience with merchandise providers in delivering campaign incentive strategy.
3. Experience with establishing Zendesk support

EEO Statement

Black Dog Institute is committed to achieving a diverse and inclusive workforce that reflects our wider community. We ensure equal employment opportunity for all, regardless of age, appearance, carer status, cultural and/or racial background, disability, gender identity, lived experience, religion or sexual orientation. 

How to Apply

To become a part of the Black Dog Institute team, follow the "Apply Now" button to ELMO to apply and submit your most up to date resume. If you are shortlisted for the role, we will call you and let you know you are successful. Please do not respond to any suspicious emails requesting you to upload your ID or personal details. We are a 2022 Circle Back Initiative Employer and commit to respond to every applicant.