• 0.8 FTE, contract with the potential for moving to permanent and to fulltime
• Exciting role to join the growing and innovative Be Well Co team to make a difference to the mental health of thousands of Australians
• Hybrid and flexible working arrangements, in a national team
• Competitive remuneration package
• Wage $90,000 – 100,000 + Super
• Location: Sydney / Melbourne

About Be Well Co

Be Well Co is a Camp Quality Limited social enterprise, with the vision to build a world where all people are equipped with skills to build their mental health and grow through life’s challenges. We do this by working with organisations, professional trainers and the community to implement projects with their people and networks to empower individuals to take charge of their mental health. 

As Camp Quality’s social enterprise, 100% of the profits go towards supporting kids impacted by cancer in Australia. So, if you’re looking for meaningful work, in a fast-paced scale-up social enterprise, Be Well Co may be the right fit for you. 

The role of the Marketing and Communications Manager is fundamental to Be Well Co’s success. Your role is to build OTK’s brand awareness and generate new business leads. Our ideal candidate is a highly capable generalist, with a positive attitude and the ability to independently manage a busy workload within tight deadlines for a geographically diverse team. 

Responsibilities

Your key responsibilities include: 

• Developing, implementing and evaluating the Marketing and Communications Strategy in line with OTK’s wider strategy. Keeping abreast of market trends, industry and competitors. 
• Regularly develop high-quality content delivered through multiple channels including website, blogs, social media (paid and earned),
• Assist in product design/”packaging” to meet market demands. 
• Ensure the website is best-in-class; making improvements to design/layout where required, continually optimising SEO.
• Report on relevant metrics to the CEO, including lead generation, website traffic, SEO ranking, media reports and social media engagement. 
• Actively seek PR/media opportunities, speaking engagements and grant applications where applicable.
• Design visual content as required. Design experience is not required- we currently use Canva.
• Generate leads, website traffic, socials engagement
• Work closely with relevant outsourced agencies as/when needed. 
• Given we’re a social enterprise, the budget needs to be spent wisely, ensuring all investment has a sound rational/ROI. 
• Development of assets
• As with all OTK team members, suggest ways to continuously improve the business. 
• Reviewing documents, conducting industry research and other tasks are requested. 
• Supporting the team on a range of tasks as/when needed. 

Skills & Experience

Required: 

• Qualifications in, or at least 5 years’ experience in marketing and / or communications. 
• Experience with digital marketing, including social media and websites. 

Preferred: 

• B2B experience and/or experience in a social enterprise/startup/NFP
• Experience with Webflow, Hubspot, Canva and MailChimp.

You pride yourself in:

• Your excellent communication skills- particularly written form.
• ‘Getting stuff done’ and ‘doing it well’.
• Being self-motivated and using your initiative.
• Your ability to quickly adapt to changing business needs.

Time/Resources:

• Hybrid role based out of our office in North Sydney.
• We’re a national team. We connect primarily online but come together for meetings in our Sydney office. 

Please note:

As the sole team member responsible for the marketing and communications function, please only apply if you’re interested in a generalist role with a focus on content development and digital marketing. This role is suitable for those who like to develop strategies and also get their hands on the tools.