Company

For more than 20 years, people in Australia have placed their trust in Beyond Blue as a reliable source of mental health information, support and hope.

We are one of Australia’s most well-known, trusted, and visited mental health organisations. We never take this for granted. With that comes a deep responsibility to listen, to understand people’s needs and aspirations, and to ensure they are at the heart of everything we do.

We are a big blue door for many in the community: a safe and reliable place for millions of people to access information, advice and support – whether they’re well and want to stay that way, unsettled or struggling and need support, or in recovery and want to reconnect.

About this Position

The Digital Content Writer is responsible for creating high-quality, engaging, and informative content tailored for Beyond Blue’s digital platforms and channels, primarily the website.

This role involves crafting compelling narratives that align with the organisation’s strategic goals and resonate with target audiences whilst aligning to our clinical governance framework.

The Digital Content Writer will focus on producing content that supports search engine optimisation objectives, enhances user engagement, and drives conversions.

The role

In this position, the Digital Content Writer plays a critical role in ensuring that all content aligns with the organisation’s tone of voice, brand identity, and communication objectives.

The writer will work closely with the Digital Content Specialist to develop and execute content plans that meet both short-term and long-term digital goals.

The key duties of the role include:

Content Creation

• Write and develop a wide range of digital content, including long-form on page content, downloadable articles, landing pages, and other website copy.
• Ensure all content is engaging, informative, and aligned with the organisation’s tone of voice and brand identity.
• Adapt content for various digital formats, ensuring readability, clarity, and impact across devices and platforms.

Content Planning and Strategy

• Work with the Content Manager to develop content plans that align with the organisation’s digital strategy and objectives.
• Contribute to brainstorming sessions and content ideation, bringing creative and strategic insights to the table.
• Assist in the development of content calendars, ensuring timely production and publication of content.

Collaboration and Review

• Collaborate with subject matter experts and other stakeholders to ensure content accuracy and relevance.
• Participate in content review processes, providing and receiving feedback to continuously improve content quality.
• Work closely with the Digital Content Producer to ensure that content is effectively presented and visually engaging.

About you

To be successful you will hold:

• A bachelor’s degree in English, Communications, Journalism, or a related field.
• Proven experience in content strategy development, content creation, content editing and content optimisation.
• Strong understanding of search engine optimisation best practices and technical strategies.
• Experience with content management systems and digital publishing platforms.
• Proven track record of delivery in cross-functional teams to execute digital strategies and deliver exceptional user experiences.
• Strong experience in utilising data analytics to inform digital strategy decisions and optimise website performance.

Culture & Values

Our values are the unseen drivers of our behaviours and ultimately become the organisational culture.

• We're focused
• We're brave
• We rise
• Together

Beyond Blue is committed to fostering and preserving a workplace that values diversity and inclusion. We aim to grow and thrive as a diverse team with individual differences, life experiences, knowledge, self-expression, and talents.

In recruiting for our team, we welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, ability, sexual orientation, and beliefs.

How to Apply

To apply, applications should include a current CV with a cover letter that addresses how your qualifications, skills and experience would be attributes to the position and why you would consider yourself to be a cultural addition to Beyond Blue.

For detailed information about this position including the closing date, please refer to the position description on our careers page, via the Apply Now link,

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required, a Working with Children Check.

We encourage early applications as interviews may commence before the closing date. All applications will be treated with strict confidentiality.

A position description is attached.