Company

For more than 20 years, people in Australia have placed their trust in Beyond Blue as a reliable source of mental health information, support and hope.

We are one of Australia’s most well-known, trusted, and visited mental health organisations. We never take this for granted. With that comes a deep responsibility to listen, to understand people’s needs and aspirations, and to ensure they are at the heart of everything we do.

We are a big blue door for many in the community: a safe and reliable place for millions of people to access information, advice and support – whether they’re well and want to stay that way, unsettled or struggling and need support, or in recovery and want to reconnect.

Be You

Delivered by Beyond Blue, in collaboration with Early Childhood Australia and headspace, Be You is Australia’s national mental health in education initiative. It equips educators with knowledge, tools and resources to support the mental health and wellbeing of children and young people from birth to 18 years.

Be You empowers every early learning service and school in Australia to be their most mentally healthy, positive, and inclusive in ways that work for them, at a time that works for them, and all free of charge.

Be You’s vision is for all learning communities to be positive, inclusive, and responsive - a place where every child, young person, educator and family is empowered to achieve their best possible mental health and wellbeing.

About this Position

The Digital Marketing Senior Adviser, Be You, is the Subject Matter Expert (SME) for all Be You digital marketing channels, including, but not limited to, Instagram, Facebook, LinkedIn, X (Twitter), paid search, SEO and the front-end website.

The role oversees the management, from conception to execution, and evaluation of all Be You social media and paid marketing activities, with the objective of fostering engagement, driving conversions and aligning back to Be You strategic priorities and objectives.

Working closely with the Digital Marketing and Web Adviser, Be You, the Digital Marketing Senior Adviser, Be You, will delegate relevant work and help to up-skill in areas of focus, reporting any feedback to the Marketing and Brand Lead, Be You.

Fixed term to June 2026.

About you

To be successful you will hold:

• A tertiary qualification in a relevant discipline.
• Experience managing multiple social media platforms for Be You, including LinkedIn, Facebook, X (Twitter) and Instagram.
• Experience developing and designing creative, engaging social copy and assets and utilise trends to create content that builds our online audience.
• Experience executing digital marketing activities/campaigns.
• Understanding of web technologies, with proficiency in content management systems (CMS).
• Experience and understanding of paid search, analytics tools (e.g., Google Analytics) and SEO best practices.
• Self-management skills and ability to support culture and actively participate in a high performing team.
• Experience in overseeing contracts and procurement processes and effectively managing suppliers and subcontractors.
• Experience working on multiple concurrent projects, including the working within defined objectives and priorities, planning and managing workload, and utilising systems to track progress.
• Strong communication skills (written and verbal) with the ability to understand and adapt to different audiences, build productive relationships and support organisational change.

Culture & Values

Our values are the unseen drivers of our behaviours and ultimately become the organisational culture.

• We're focused
• We're brave
• We rise
• Together

Beyond Blue is committed to fostering and preserving a workplace that values diversity and inclusion. We aim to grow and thrive as a diverse team with individual differences, life experiences, knowledge, self-expression, and talents. In recruiting for our team, we welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, ability, sexual orientation, and beliefs.

How to Apply

To apply, applications should include a current CV with a cover letter that addresses how your qualifications, skills and experience would be attributes to the position and why you would consider yourself to be a cultural addition to Beyond Blue.

For detailed information about this position including the closing date, please refer to the position description on our careers page, via the Apply Now link on EthicalJobs, or in the attachment below.

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required, a Working with Children Check.

We encourage early applications as interviews may commence before the closing date. All applications will be treated with strict confidentiality.

A position description is attached.