Company

For more than 20 years, people in Australia have placed their trust in Beyond Blue as a reliable source of mental health information, support and hope.

We are one of Australia’s most well-known, trusted, and visited mental health organisations. We never take this for granted. With that comes a deep responsibility to listen, to understand people’s needs and aspirations, and to ensure they are at the heart of everything we do.

About this Position

We are building a high performing Brand and Marketing team with a culture of achievement, and accountability. We are looking for leaders who demonstrate a growth mindset, with curiosity to question the status quo, and who can lead their teams on a journey of continual improvement to deliver greater value for our community (users of our service) and donors (funders of our service), to improve mental health and make it easier for people to feel better earlier, get well and stay well.

As a leader in this team, the Strategic Marketing Manager is accountable for developing organisation wide strategies and plans and aligning marketing activity across business units to create measurable behaviour change and business growth, by successfully connecting the community with the products and services they need to improve their mental health, fostering an emotional connection with our brand, and connecting individually with our audience through targeted content and marketing.

The role

Leverage segmentation, insights, and data to identify and understand our target audience, their motivations, and needs and develop a cohesive organisation wide Brand Strategy to create a compelling experience for our community.

Support your peers to translate these insights into “Fewer, Bigger, Better” marketing initiatives. Partner cross functionally to lead the creation of an aligned 12-month calendar of integrated marketing solutions, and coach your direct report, the Social Media Lead to create an organisation wide Social Media Strategy, to enable Beyond Blue to step change our impact, by having the right message, in the right channel at the right time.

Set KPIs that evaluate results based on an ROI for the investment of all resources, to understand the total economic impact of our activities and to ensure we are driving the desired attitudinal and behaviour change in our target audience, to increase their knowledge, and engage the community in action to achieve their best possible mental health.

Champion marketing best practise and actively support an innovation mindset. Stay updated with industry trends and best practices and adopt the safe and responsible use of emerging technologies.

Ensure that Beyond Blue is partnered with the right marketing agencies to deliver cut through strategic, media and creative solutions, at optimised costings to deliver enhanced value for money.

About you

To be successful you will hold a:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Extensive experience in marketing, with a proven track record in strategic planning and execution, change management and cross-functional collaboration.
• Experience at a senior leadership level managing a brand, including understanding complex data, audiences, their needs, and synthesising into clear business proposals.
• Breadth of experience across multiple marketing disciplines, including creative design, digital and social marketing
• Significant experience in responding to briefs and marketplace conditions, developing and implementing innovative marketing plans in a human centred and inclusive way, and in applying various social marketing and behaviour change approaches and methodologies.
• Strong capability to build strong relationships with internal and external stakeholders, successfully negotiate and influence a variety of stakeholders.
• Political astuteness and the ability to gauge the various and differing opinions and work collaboratively to achieve the organisational objectives.
• Skilled in overseeing multiple complex projects and ensuring that outcomes are delivered to a high level of quality, on time and on budget.
• Excellent written and verbal communication skills in producing high quality reports and discussion papers and making formal presentations.
• A strong lateral, conceptual, creative analytical and strategic thinker with excellent problem solving and decision-making abilities and a results-driven mindset.
• Proficiency in marketing software and tools, including Jira and Confluence, CRM systems, analytics platforms, and content management systems.

Why work for Beyond Blue

In return, at Beyond Blue, we offer a:

• Convenient location: Based centrally in Naarm (Melbourne CBD) with modern office facilities, close to public transport
• Workplace flexibility: Remote and hybrid working arrangements, part-time or job-sharing options available
• Purchased leave: Option available to purchase additional annual leave to suit your lifestyle needs
• Salary sacrifice packaging: $15,900 salary sacrifice packaging available, plus meal and entertainment benefits
• Paid parental leave: 14 weeks gender neutral paid parental leave
• Other paid leave: Such as paid family and domestic violence leave, paid gender affirmation leave, paid community service leave, paid gifted leave
• Other leave entitlements: Such as cultural and ceremonial leave and discretionary leave
• Floating public holidays: Swap a public holiday for a day that aligns with your values, culture, or beliefs
• Professional development: Secondments and blended learning opportunities regularly available
• End of trip facilities: You can walk, jog, or ride to work if you like!

If you’re excited about this role, but don’t meet every requirement, that’s okay— we would still encourage you to apply!

As part of our Innovate RAP commitments, Beyond Blue is committed to fostering and preserving a workplace that values diversity and inclusion. We aim to grow and thrive as a diverse team with individual differences, life experiences, knowledge, self-expression, and talents.

In recruiting for our team, we welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, ability, sexual orientation, and beliefs.

Culture & Values

Our values are the unseen drivers of our behaviours and ultimately become the organisational culture.

• We're focused
• We're brave
• We rise
• Together

How to Apply

To apply, applications should include a current CV with a cover letter that addresses how your qualifications, skills and experience would be attributes to the position and why you would consider yourself to be a cultural addition to Beyond Blue. For detailed information about this position including the closing date, please refer to the position description on our careers page, via the Apply Now link.

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required, a Working with Children Check.

We encourage early applications as interviews may commence before the closing date.

When you apply, let us know if there are any reasonable adjustments we can make during the interview process. All applications will be treated with strict confidentiality.

A position description is attached.