• Make an impact in a fast-growing, industry-leading fundraising agency
• Full time, permanent position
• Work in Sydney or Adelaide office, or remotely across Australia
• Enjoy 5 extra days of leave per year
• Work with some of Australia's biggest charities and causes in a dynamic team environment

ORGANISATION

Join this multi award winning, innovative full-service fundraising and marketing agency, dedicated to supporting the not-for-profit sector; offering everything from strategic direction through to execution of campaigns. They are Australia’s fastest growing agency with proven success and experience in every area of fundraising!

ROLE

You’ll be helping plan, build and optimise digital marketing campaigns in support of fundraising events and appeals.

Your ability to juggle multiple projects and timelines will be important, as you implement digital fundraising strategic plans across multiple channels to meet campaign targets.

In this full-time role, you’ll also enjoy some impressive benefits, such as a competitive salary package and 5 extra days off each year, including a bonus day each quarter and a holiday on your birthday.

RESPONSIBILITIES

• Develop digital marketing strategies and plans to attract, engage and maximise the value from client’s supporters across all areas of fundraising and marketing
• Implement, optimise and enhance of digital campaigns across platforms and channels such as Facebook, Instagram, Programmatic, Linked In, Search and YouTube
• Monitor, track and evaluate campaign performance analytics, based upon KPI targets, providing regular updates to internal teams and clients, including full post campaign reporting
• Work closely with relevant Directors, Account Managers and the Creative team to develop and execute digital marketing and fundraising plans to ensure campaign success based on KPIs
• Establishing and monitoring digital tracking in Google Analytics, Tag Manager, UTMs, Facebook Pixels and Conversion APIs
• Own budget planning, forecast and pacing to ensure optimal and predictable spend across client digital fundraising and marketing campaigns
• Regularly communicate with and provide reports to clients at a senior level
• Pitch fresh and innovative ideas to clients and internally
• Document results of tests for all campaigns in our Research Library, for shared learnings within the team and across the fundraising sector
• Help educate associates, clients and internal colleagues when necessary
• Ensure that your own and the agency’s activities support agency guiding principles

YOUR SKILLS & ATTRIBUTES

• Strong experience in digital marketing, with an emphasis on Facebook experience, building media plans and budgets, audience targeting and setting up campaigns on Facebook Ads Manager
• A strong understanding of Google Ads and Google Analytics
• Ability to spot and / or create great digital creative
• Proven project management skills delivering complex projects on time and on budget
• A strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs.
• Excellent analytic skills and a demonstrated ability in using data to drive results.
• An ability to describe complex or technical issues using terms a non-specialist can clearly understand.
• Setting up digital ad tracking, Google Tag Manager, Google Analytics, Facebook Pixels and others
• An understanding of how to communicate across different digital channels, including a deep understanding of all social media platform

Nice to have

• Digital fundraising experience within a charity or agency
• Knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs.
• Qualifications or relevant industry experience in Fundraising, Marketing or Digital communications – or a related discipline would be valued.
• Copywriting experience.

CULTURE

The team are passionate, supportive & hardworking. They are very driven to reach their goals, so that they can continue to grow and deliver much-needed services to charities across Australia.

If you are strong communicator, possess the highest standards of professionalism and are passionate about using your digital expertise to make a difference to the charity sector, we want to hear from you!

Don’t delay, due to the urgency of this role, we encourage early applications! For a confidential discussion please call 0448 519 121 or email [email protected], using the subject line: Digital Campaign Specialist enquiry via EthicalJobs.