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Digital Marketing Specialist

On the Line Australia

About On the Line

Working as part of a team, you will deliver social media moderation services on behalf of On the Line’s funders. This includes monitoring forums and /or other social media platforms with a focus on suicide or men’s mental health and family violence, in line with agreed guidelines and service levels. You will actively engage in our forum communities using sound community building principles. Administration activities including tracking of actions undertaken and management of escalated risks, in order to support the seamless delivery of services.

Depending on Victorian Government restrictions, this role will have a blend of working from home and office shifts.

The Opportunity

The Growth and Marketing team provides marketing and communications support to ten service lines and the corporate brand. The team’s main role is to let key target groups know that help is available, anywhere and anytime.

Marketing and communications activities include:

  1. Awareness and outreach – social media, organic and paid digital campaigns, traditional advertising, promotional material, and events.
  2. Digital delivery – websites, digital content, self-help resources and tools, email campaigns, and forums.

Working as part of the Growth and Marketing team, the Digital Marketing Specialist will help grow awareness of our corporate brand and client-facing service lines.

About the role

Successful candidates will need to be:

  • Working closely with the Marketing team, the Digital Marketing Specialist will help to increase awareness and outreach by:

    • Promoting services to clients, health professionals and organisations.
    • Creating and curating social media content.
    • Moderating multiple social media channels.
    • Delivering social media paid and organic campaigns.
    • Preparing reports and using insights to optimise engagement.
    • Distributing promotional packs to health professionals.

Qualifications and Experience

  • Tertiary qualifications in marketing, communications or related field
  • One to two years experience working in a marketing team
  • Experience working in fast-paced environments
  • Strong knowledge and understanding of social media channels in a business context
  • Experience in writing and creating social media content
  • Experience developing and delivering social media paid campaigns
  • Strong understanding of social media analytics reporting
  • Strong knowledge of Microsoft Office (e.g. Word, Excel, PowerPoint, Outlook, Teams)
  • A current (and cleared) National Police Records Check (or willing to apply for one)
  • Working with Children Check (or willing to apply for one)

Working at Home Requirements

As this is a digital-based telephone and chat service, there are minimum setup requirements for you to adequately perform in this role when working at home, including:

  • A safe and quiet workspace
  • Stable and consistent internet connection
  • You have strong IT skills and proficiency in telephony-based systems where you are comfortable navigating software, typing and talking at the same time

Salary and benefits

  • Generous salary packaging arrangements
  • Working from home opportunities
  • Access to professional development (where approved)

How to apply

This job ad has now expired, and applications are no longer being accepted.

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