Why join Launch Housing

Our mission is to end homelessness. We aim to get people housed, keep them housed, and be an influential voice on ending homelessness. We are a secular, independent provider of choice for clients and we're striving to be the go-to organisation on homelessness for government, media, philanthropy, private donors and the community.

Our people are the backbone of our organisation and supporting their wellbeing and professional development is critical to our ability to help our clients and the community. We value lived experience and diversity in our staff, and actively work to ensure everyone is able to make their career with Launch Housing fulfilling.

Launch Housing is working to become more trauma informed and as a leading employer in the homelessness sector, it is important to let you know that you will hear stories of distress, hardship, trauma, or violence when working with us. We encourage you to reflect on how this may impact you when considering applying for the role. Sustaining the Health & Wellbeing of our staff is our priority. We provide high-quality training & supervision, Wellbeing Days, and access to an Employee Assistance Program.

Our permanent and fixed-term employee benefits include:

• Contributing to useful and rewarding work and giving something back to the community
• Wellbeing days, ceremonial leave, carers leave and study leave
• Flexible working arrangements
• Purchased leave
• 17.5% leave loading
• 8 weeks’ gender neutral paid parental leave after 12 months of service for both the primary and secondary carer
• Training and career growth opportunities across Launch Housing
• A portion of your income can be tax-free by salary packaging your personal expenses
• Additional tax-free salary packaging on dining and accommodation expenses
• Positive, supportive and progressive work environment

About the opportunity:

Are you a hands-on digital communications star, renowned for your technical and creative skills, with a passion for social justice? Do you love to spend your days strategising, delivering, and evaluating powerful brand communications across digital channels? Developing engaging digital supporter journeys and end-to-end campaigns? Finessing websites so they deliver strong UX?

We're seeking a dynamic Digital Communications Specialist to join our Partnerships & Engagement team. The role works across Launch Housing brands, including leading digital communications for our social enterprise HomeGround Real Estate and Melbourne Zero campaign to end rough sleeping in Melbourne by 2030. It's a crucial role helping us mobilise communities online, raise funds, and challenge the stigma around homelessness.

We're looking for someone with at least 3 years of experience in digital communications/marketing, with a proven track record in successful digital campaigns, and proficiency in tools like Microsoft Dynamics, Google Analytics, Adwords, Meta, and Canva. If this sounds like you, and you have excellent project management and communication skills, a collaborative and solutions-focused approach, and a commitment to social justice - keep reading!

You'll be joining a passionate team dedicated to making a real difference, working in a supportive and inclusive environment. If you are ready to use your digital communication expertise to help end homelessness, we'd love to hear from you.

• Permanent, full-time role
• Hybrid work environment

What you'll be doing:

• Managing website content and traffic growth and optimisation for Launch Housing, Melbourne Zero and HomeGround Real Estate, ensuring accurate and engaging content and a seamless user experience.
• Developing and driving a varied range of end-to-end digital campaigns, including paid advertising, SEM and SEO strategies, that reach targeted audiences and deliver on business goals for Launch Housing, Melbourne Zero and HomeGround Real Estate.
• Working closely with the fundraising team, support the audience targeting, delivery and tracking of acquisition campaigns.
• Pursuing digital automation to develop impactful digital supporter journeys across our brands, helping define and optimise end-to-end journeys for different audiences.
• Coordinating and creating EDMs in our CRM (Microsoft Dynamics 365, Nationbuilder).
• Lead and develop an impactful social media presence across our brands via coordination of a content plan for our channels (Facebook, Instagram, LinkedIn), content development and community management (including DMs and community engagement).
• Relationship management, working closely with external third-party providers where required.
• Training and empowering others across Launch Housing to utilise digital communication channels.

What we're looking for (key selection criteria):

• Appropriate tertiary qualifications in marketing and/or digital communications plus at least 3 years' experience in strategic digital communications/marketing/campaigning roles.
• A proven track record in designing, delivering and evaluating successful digital campaigns that reach and engage the public with a brand, working with a limited budget.
• Strong technical (eg Google Analytics, Adwords, UTMs, Meta, Metricool, Microsoft Dynamics) and creative (eg writing, Canva) skills.
• Strong skills in building a consistent brand voice across multiple digital channels.
• Demonstrated expertise in managing SEO/SEM strategies to deliver measurable outcomes, including acquisition via Google, digital, social, and EDMs.
• Experience analysing digital data and developing actionable insights, via a solid knowledge of digital analytics tools.
• Experience creating digital supporter journeys, creating email content and optimising landing pages.
• Experience in social media community management and engagement, social content calendars and content ideation and development.
• Proven ability to write engaging copy and create engaging content for digital audiences.
• Demonstrated commitment to the values of Launch Housing and our mission to end homelessness.

For more information, reach out to Janita Suter on [email protected] using the subject line: Digital Communications Specialist enquiry via EthicalJobs.

Please submit your application ASAP as we will be interviewing on a rolling basis.

How to Apply

To apply for this opportunity, please click on 'Apply Now' button. Please submit a cover letter addressing the key selection criteria and your CV.

A position description is attached. 

Launch Housing offers a wide range of career opportunities and employs a diverse range of talent. We strongly encourage Aboriginal and Torres Strait Islander persons to apply! We acknowledge, respect and celebrate Aboriginal cultures, languages, connections to Country and heritage, customs and practices. We're committed to support Aboriginal peoples to obtain genuine and fulfilling career with us!

Launch Housing is a dog-friendly organisation, which allows dog owners to bring them in some of our sites, please contact the relevant Hiring Manager if you have any questions or concerns prior to your interview.

If you require reasonable adjustments at any stage of the recruitment process, please let us know at [email protected].

Launch Housing is committed to being a child safe organisation and has zero tolerance to child abuse. Our hiring process involves rigorous screening of applicants. All of our people including students, contractors and volunteers must hold a valid Working with Children Check and satisfactory criminal history record check.

Launch Housing is an Equal Opportunity employer and supports accessible working arrangements for all. This includes people with a disability, Aboriginal and Torres Strait Islanders, culturally, religiously and linguistically diverse people, young people, older people, women, and people who identify as lesbian, gay, bisexual, transgender, gender diverse, intersex or queer. We acknowledge Lived Experience as a unique expertise and encourage people with a Lived Experience of Homelessness to apply. All applicants must have the right to work in Australia.