OUR VISION

People with Disability are respected & embraced as a natural element of human diversity, physical environments accommodate disability & each person architects their own path.

OUR PURPOSE

To listen, understand & challenge our clients to live the best life they are capable of, by finding the best pathways to their chosen outcomes. Giving voice to those unable to speak, and skills and confidence to those who can.

OUR VALUES

Risk: We know that if we are not making mistakes, we are not growing.

Excellence: We do the things that matter & do them as well as we can.

Accountability: We own our roles & our mistakes.

Live: We laugh often, enjoy our work & know our work is not our life. But it is someone's.

Initiative: We are resourceful, imaginative, creative & agile. We surprise & delight our customers.

Service: We respect & care for our customers. We deliver their best outcomes — whatever it takes.

Teamwork: We respect, trust & care for each other

Innovative: While I live, I grow.

Credibility: We research, follow the evidence & do what we say we will.

ACCOUNTABILITIES

Digital Marketing:

• Managing, and optimising content marketing through owned, earned, and paid media channels.
• Conceptualise, create and deliver campaigns and content. Drive business growth and a National platform as envisioned by Lifeful’s Vision and Strategic Plan.
• Optimising user experience and performance of website and social media accounts utilising data and analytics to develop insights.
• Developing plans for new regional and product launches
• Managing Marketing Plan and Style Guide
• Analysing website traffic and conversions.
• Design promotional materials

Content and Communications:

• Internal communications for staff knowledge and engagement
• Capturing and communicating client stories and successes
• Ensuring LifeFul website is search engine optimised (SEO) and updated to ensure fresh, current presentation
• Effective management of paid and earned lead referral pathways and partners (LACs, Planners etc), maintaining close relationships and regular assessments for value
• Researching crafting and posting Blogs, Facebook articles, Instagram posts and Tweets
• Content for monthly client newsletter (using our online platform).
• Manage Lifeful’s intranet (SharePoint) and business communication platform (Teams) publish stories, create content and manage the design and functionality.

Events

• Conceptualise, plan, and implement events build brand recognition and increase consumer engagement.
• Developing special annual days communicated and celebrated in a professional and empathetic manner
• Identifying, evaluating, planning and delivering expos and conferences

REQUIRED SKILLS AND ATTRIBUTES

Mandatory:

• A digital marketer with 3+ years of experience building an audience and community
• Proven capability in designing, producing, and optimising content across digital channels.
• Tech savvy and comfortable using internal social platforms to connect and engage
• Experience in using live streaming platforms to run events
• A natural flair for design
• Proficiency across email, CRM and marketing automation tools
• Solid working knowledge and usage of Google Marketing Platform (particularly Analytics, Tag Manager), Google Ads etc
• Experience with Paid Social (Facebook Ads, LinkedIn Ads etc) and organic Social Media Management
• Expertise with SEO and organic traffic fundamentals
• Experience in website management including content publishing
• Up to date with the latest trends, best practices, and new tools. And love to learn
• Excellent written and verbal communication skills
• Technology literate including Microsoft 365 applications, in particular Word, Excel, PowerPoint, and Teams.

Ideal:

• Experience in email marketing and automation.
• Have knowledge of disability industry and/or experience within a community environment.
• Experience developing video content
• Experience in producing podcasts
• Confident filming and editing video content to bring to life messages in an engaging way.
• Graphic design skills

CONDITIONS OF EMPLOYMENT

It is expected applicants will meet the following qualifications; however, these may be waived for a candidate able to demonstrate all other criteria:

• Relevant Tertiary Qualifications (Degree or higher in Marketing, Management, Business, Communications, Public Relations, Journalism) or relevant experience
• A current Police check (within the last 6 months) or be willing to obtain one at own expense.
• Rights to work in Australia.

To forward your application, follow the Apply Now button below.