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Senior Marketing Coordinator

Murdoch Childrens Research Institute

What’s in it for you

  • 12 Month Year Contract (Possible Extension)
  • Attractive Salary $80,421 - $98,940 per annum + Super (with Salary Packaging)
  • Full Time
  • Flexible Working Options Available
  • Ongoing Career Development and Training
  • Paid Parental Leave Scheme
  • Health and Wellbeing Program and an Employee Assistance Program

Who Are We?

Victorian Clinical Genetics Services (VCGS) is a not-for-profit subsidiary of the Murdoch Children's Research Institute www.mcri.edu.au and provides a wholly integrated genetic testing, diagnostic and counselling service for health professionals, patients and their families across Victoria, Australia and globally. We are committed to ensuring a positive working environment that values all backgrounds and experiences. We cultivate an inclusive culture that is underpinned by equal opportunity for all and a culture based on respect, consideration and dignity. We are also committed to developing our people and fostering an environment where learning and development is central to our staff reaching their full potential. Victorian Clinical Genetics Services is a proud supporter of the GSNV.

Your Opportunity

This is an exciting role where you will be responsible for implementing and executing the marketing strategy for the reproductive suite of products & services at VCGS. Your primary task will be delivering effective marketing campaigns to drive positive outcomes for VCGS and the communities that we serve. Working within a broader marketing and communications team, your scope will include working with internal and external stakeholders to plan, implement and evaluate marketing activities while ensuring that the whole of marketing funnel is considered throughout a campaign’s lifecycle. This in turn will support, educate and inform our key stakeholders, raising awareness of our brand and underpinning our role as a research translation partner of MCRI. To be effective in this role you will have strong commercial acumen and demonstrated experience in marketing and/or genetics/science. In return you’ll gain a breadth of experience in a unique marketing team working in the rapidly growing field of genetics and genomics healthcare.

Your responsibilities include but are not limited to:

  • Implementation of VCGS reproductive marketing strategy through the execution of marketing campaigns, driving engagement and awareness of VCGS products, services and educational activities.
  • Connecting VCGS message to non-genetic medical specialists to educate and expand referral base.
  • Managing multiple stakeholders, including external agencies, and work with business development managers to execute on strategy and achieve deliverables across the whole of marketing funnel.
  • Using key opinion leaders across various aspects of marketing campaigns to increase campaign reach.
  • Managing lead qualification.
  • Utilising metrics to understand and improve the effectiveness of projects and campaigns across marketing channels.
  • Monitoring administrative elements of the role including tracking marketing budget.
  • Contribute in a collaborative way to the Strategy and Support team’s activities and priorities.
  • Adhering to MCRI and VCGS policies.

Selection Criteria

  • 3+ years’ experience in a similar role.
  • Tertiary qualification in marketing, communications, or science (or related) and/or an appropriate level of expertise gained from a combination of experience, training or professional accreditation.
  • Experience coordinating campaigns across multiple stages, stakeholders and time periods against a given marketing strategy.
  • Experience in developing promotional resources for marketing campaigns.
  • Experience tracking the performance of campaigns.
  • Understanding, or ability to use, marketing automation platforms.
  • Proven ability to be flexible, adaptable and self-directed to learn new things quickly.
  • Demonstrated experience in basic project management and excellent organisational and time management skills.
  • Demonstrated high attention to detail.
  • Strong interpersonal skills and communication skills - both written and verbal.
  • Willingness to contribute to the whole of marketing and communications team.
  • Proficiency in Microsoft Office.
  • A working understanding of SEO/SEM is desirable but not essential.

Apply Now

Download the position description attached below. Any specific questions not answered in the position description should be directed to Wade Brownlee via wade.brownlee@mcri.edu.au using the subject line: Senior Marketing Coordinator enquiry via EthicalJobs.

If you believe you have what we're after please click 'Apply Now' to proceed with your application. In one document please place your:

  • Cover Letter
  • Key Selection Criteria
  • Resume

Please note, applications will only be considered when submitted via the MCRI website.

If you experience technical difficulties when submitting your application, please contact recruitment@mcri.edu.au quoting Position Reference 31733.

On occasions where we receive a large number of applications, we may close the advert ahead of the publicised closing date. We would therefore advise that you submit your completed application as soon as possible.

All applicants please be aware that in line with the Victorian Chief Health Officer’s Directions, all MCRI and VCGS workers must have received at least their first dose of a COVID-19 vaccination by no later than 29 October 2021 and be fully vaccinated by no later than 26 November 2021, unless a medical exception applies. Applicants will be required to provide their Australian Government COVID-19 Digital Immunisation Certificate/s as part of our pre-employment requirements.

We encourage applications from Aboriginal and Torres Strait Islander people, all members of the LGBTQI community and people with disability.

Should you require any specific support or adjustments please talk to us and we will be happy to accommodate.

All appointments are made subject to a satisfactory Police Check and a Working with Children check is compulsory.

Thank you for your interest in this role. We look forward to receiving your application.

A position description is attached.

How to apply

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