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Community Fundraising and Events Manager

The National Stroke Foundation

Stroke is one of Australia’s biggest killers and a leading cause of disability amongst adults. One stroke occurs every 19 minutes in Australia and 27,428 Australians experienced a stroke for the first time in 2020. There are over 445,000 Australians living with stroke in 2020. The economic cost of stroke exceeded $6.2 billion, with a further $26.0 billion in lost wellbeing - due to short and long-term disability, and premature death. In addition:

  • 8,703 Australians will die because of stroke this year.
  • 24 percent of strokes occur in people aged 18-54; in 2012 this age group represented 14 percent.
  • Regional and rural Australians are 17% more likely to experience a stroke than their metropolitan counterparts.

In 2050, without action, 50,600 Australians will experience a stroke for the first time and there will be 819,900 survivors of stroke in the community. Despite public misperception, stroke is largely preventable, it is highly treatable, and survivors can make a good recovery when they receive evidenced based emergency treatment, the appropriate rehabilitation and community support.

About the organisation:

Stroke Foundation is a national charity that partners with the community to prevent, treat and beat stroke. We stand alongside survivors of stroke and their families, healthcare professionals and researchers. We build community awareness and foster new thinking and innovative treatments. We support survivors on their journey to live the best possible life after stroke. We are the voice of stroke in Australia, and we work to:

  • Raise awareness of the risk factors, signs of stroke and promote healthy lifestyles. Improve treatment for stroke to save lives and reduce disability.
  • Improve life after stroke for survivors.
  • Encourage and facilitate stroke research.
  • Advocate for initiatives to prevent, treat and beat stroke.
  • Raise funds from the community, corporate sector, and governments to continue our mission.

Stroke Foundation is an equal opportunity employer that offers generous salary packaging and opportunities to undertake professional training and development. People with a lived experience of stroke, Aboriginal and Torres Strait Islander people, and people from culturally and linguistically diverse backgrounds are encouraged to apply.

Our Values of Courage, Excellence, Compassion, Integrity and Leadership are an integral part of our culture, brand and positioning. These values inform our decisions and behaviours in our dealings internally within the organisation, and externally with our stakeholders. All employees will demonstrate behaviours aligning with these Stroke Foundation values.

Overall purpose of the team / program:

The Community Fundraising and Events program is part of the Brand and Community Engagement unit, and within the overall Marketing division. The primary purpose of the Community Fundraising and Events Program is to raise income through engaging community fundraisers and producing high quality fundraising opportunities and events. The secondary objective is to help raise the profile of stroke and Stroke Foundation. We do this so that we increase funding for stroke programs.

Overall purpose of position:

Reporting to the National Manager Brand and Community Engagement, the Community Fundraising and Events Manager is responsible for the overall strategic development, implementation and evaluation of Stroke Foundation’s Community Fundraising and Events Program to ensure ongoing financial resources for Stroke Foundation.

The main areas of focus for this position are:

  • End-to-end development and implementation of all Community Fundraising campaigns and fundraising events: Develop an appealing Community Fundraising and Events Program that will inspire supporters to fundraise for and actively support Stroke Foundation. Review all elements of lifecycle of the program strategy and continually develop new initiatives and fundraising tools to engage supporters in our work and maximise fundraising opportunities.
  • Stewardship and Retention: Actively manage relationships with and inspire supporters who are undertaking fundraising activity or attending Stroke Foundation events. Working closely with other team members within the Marketing division to develop supporter journey programs.
  • Reporting and Management: Report on program financial, strategic, and operational performance on a monthly and annual basis, continually evaluating and changing to business needs.

The Community Fundraising and Events Manager plays a key role within the Brand and Community Engagement team and the wider Marketing division. The role is required to actively work across the business with multiple teams and committees, influencing key decision makers and indirect reports as well as supporting cross organisational collaboration and cross-business projects.

The role will be required to actively source, engage and manage a number of VIP relationships for the organisation to assist in the growth of the program. The position will be required to work closely with state offices to implement local events and campaigns, ensuring local engagement and flavour.

Key Responsibilities:

  • Strategic direction of Stroke Foundation’s Community Fundraising and Events Program
  • Creation, management and ongoing evaluation of all Community Fundraising and Events budgets, ensuring timely reporting of monthly financials
  • Overall management and evaluation of all Community Fundraising and Events activities and other external events - such as Counterstroke Golf Classic, Stride4Stroke, Third-Party Fundraising, and Peer-to-Peer Fundraising (such as Fun Runs)
  • End-to-end project management of specific internal events including leading the project team Influencing and collaborating with a variety of stakeholders (internal and external)
  • Work closely with fellow Brand and Community Engagement team members to create and deliver the marketing and promotion of Community Fundraising and Events activities across various channels including print, digital (website, social media, email) and SMS
  • To devise and pursue a variety of dynamic and creative marketing-led approaches to enhance existing and new concepts for Stroke Foundation
  • Facilitate and support all relevant meetings (internal and external) as required and effectively represent the Community Fundraising and Events Program
  • Initiate, negotiate, secure and relationship manage a range of partnerships that result in net financial, promotional and other benefits for Stroke Foundation
  • Networking with a wide range of socio-economic segments within the community
  • Recruitment and management of the Community Fundraising and Events Officer role and a network of volunteers
  • Complete other duties as related to team objectives as requested by National Manager Brand and Community Engagement
  • Deputise for the National Manager Brand and Community Engagement as required

Position Requirements:

Qualifications

  • Formal qualifications in marketing, events, fundraising or the equivalent experience at a management level

Skills

  • High level of verbal and written communications skills
  • High level of relationship management and stakeholder engagement skills.
  • Strong strategy, planning and budgeting skills.
  • Capacity to work independently and as part of a team
  • Strong organisational skills with the ability to prioritise effectively and a high degree of ability in multi-tasking
  • The ability to network and enthuse a wide range of ages and socio-economic segments of the community ranging from A level socialites, corporate marketing and sales executives, survivors of stroke, Aboriginal and Torre Strait Islander peoples and Culturally and Linguistically Diverse communities, bureaucrats and the broader community
  • Strong presentational skills to small and large groups
  • High level of reporting skills and attention to detail

Knowledge

  • Understanding of the event marketplace and current promotional techniques Knowledge and understanding of the fundraising sector
    Knowledge of or familiarity with health sector and disease specific causes (desirable)

Experience

  • Previous experience and proven track record in developing and managing an events program to deliver high quality and successful events
  • Experience in community fundraising, ideally in the health sector
  • Experience in representing organisational key messages in a professional manner and ensuring that the message is delivered with maximum impact
  • Experience in writing, editing and producing a range of written proposals, correspondence and presentations to a consistently high standard for a variety of audiences
  • Experience in managing and delivering budgets

Work Health and Safety Responsibilities:

  • All employees will contribute to a healthy, positive and supportive work environment
  • All employees must comply with Stroke Foundation’s Work Health and Safety Policies and Procedures
  • All employees must adopt safe work practices that comply with Work Health and Safety requirements and must not wilfully place at risk the health and safety of any other person in the workplace
  • The physical requirements of the position (or any physical limitations) will be discussed prior to your commencement; and

Pre-Employment Checks:

  • This position is subject to the following:
  • National Police Check
  • Professional Reference Checks
  • Evidence of up-to-date COVID-19 vaccination is required for this role (unless a valid exemption exists) Evidence of required clinical or other qualifications (specific to be noted)

What's on offer?

A flexible, innovative and dynamic organisation with engaged knowledgeable employees and volunteers with the added benefits of competitive remuneration and salary packaging.

This is a fantastic opportunity to work with one of Australia’s leading not-for profit organisations that has a positive influence on the lives of thousands of Australians each year. If you are passionate about making an impact, and want to be part of an organisation that is making a real difference in people’s lives, please click Apply Now.

Stroke Foundation embraces cultural diversity and strongly encourages suitably qualified people from all cultural backgrounds to apply.

Stroke Foundation is a bi-partisan organisation that delivers advocacy activities in line with the Australian Charities and Not-for-profits Commission (ACNC) guidelines. https://www.acnc.gov.au/

How to apply

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