We are seeking an enthusiastic Marketing Specialist to join our team. This role will have a primary focus on expanding our presence across social media, leveraging the wealth of rich content we have and ensuring it is tailored for our diverse key audiences. The Marketing Specialist will also support our fundraising initiatives and events through email marketing, the creation of offline materials, website updates and more. This role also supports sales campaigns that drive uptake of our violence-prevention education program across Australian schools, sporting clubs and organisations.

The role works closely with our Media Manager, Graphic Designer and Marketing Strategist, and has responsibility for leading an integrated marketing calendar across the year.

If you are a creative thinker who thrives on working with like-minded people, detail-oriented, and have strong communication skills, we would love to hear from you.

As our Marketing Specialist, you will execute impactful marketing initiatives for our various audiences that elevate the Foundation’s presence locally and nationally.

Your responsibilities will include:

Social Media Management:

• Proactive content creation and managing all social media content.
• Creatively repurposing our expansive content and data to appeal to specific audiences.
• Research relevant “influencers” and creatively connect with them for the purpose of positively amplifying the Foundation’s voice.
• Report on key social metrics including reach, impressions, engagement.

Other Marketing Management:

• Promote fundraising and partnership events.
• Create offline marketing materials to support campaigns using a range of technologies and tools.

• Assist in the planning and execution of digital marketing campaigns, including email marketing.
• Responsible for organising, storing, and maintaining our key marketing tools (eg assets, brand guidelines, images etc).

• Support sales campaigns that drive uptake of our violence-prevention education program.
• Maintain records of our media appearances (tv, radio, print and online articles).

ABOUT YOU

You will love the world of digital media and have a passion for the community. You will have plenty of ideas for content creation with a fun edge while having an eye for detail. The ability to make video content is a must.

Others describe you as motivated and friendly with a positive outlook that is contagious. You show initiative, are professional in everything you do, and aspire to do things better in each day’s work. You thrive on working autonomously within a supportive team. You are adaptable and learn quickly in a fast-moving environment.

WHAT DO YOU NEED?

• Tertiary qualifications in marketing, digital media or communications.
• Minimum 3 years’ experience managing organic social media content.
• Digital creation skills: TikTok/ YouTube, video editing, graphic design (Canva or similar).
• Sound ability to adapt existing pieces of content to use them for different formats or platforms.

• WordPress proficiency to create and manage digital content effectively.

• Strong writing and proof-reading skills.
• Excellent time management skills, ability to manage multiple tasks, projects, and deadlines.

ADDITIONAL BENEFITS

• We offer a strong sense of purpose and a real opportunity to make a difference in people’s lives.
• We offer a part-time role of 24 hours/week, ideally providing coverage Monday to Friday.
• Flexibility (both location and time)
• Mentoring opportunity with our Strategic Marketing Consultant
• We all work from home, but you will travel to attend in-person team/ stakeholder meetings as required, generally in the Eltham area
• Commensurate remuneration package will be agreed with the right candidate.

A position description is attached.