The Reach Foundation (Reach) is an independent, for-purpose organisation that has been improving the wellbeing of young people across Australia for more than 25 years. Reach believes in a promotion, prevention and early intervention approach to building social and emotional skills in young people to develop their resilience and capacity to thrive.  

There are currently over 4 million young people living in Australia, and Reach works with thousands of them a year. We have the best of the best working for us; designing and delivering workshops in schools and the community. Our workshops are 100% youth-led by our young Crew, from design through to delivery. The community we create out of these workshops is one that allows for deeper connection, a sense of belonging, and the dispelling of judgements. A preventative, instead of having to focus on symptoms in adult life.

THE ROLE

We are seeking a data-driven CRM and digital marketing expert to join our national marketing team based in Melbourne. This role would suit an enthusiastic self-starter with an eye for detail and passion for results-driven campaigns.

Reporting to the Head of Marketing and Communications, the CRM and Digital Marketing Coordinator will oversee Reach’s approach to strategic data management including capture, storage and use. The successful candidate will work closely with the Marketing Officer and Fundraising team, playing an integral role in driving growth, income and broader support for Reach through digital marketing initiatives.

The initial focus of the role will be the CRM implementation, candidates must have experience in Dynamics 365 and a strong working knowledge of CRMs.

POSITION ACCOUNTABILITIES

CRM

• Work closely with technology partners and internal stakeholders to coordinate transition to new CRM (including platform setup and process updates)
• Oversee and facilitate the cleaning, merging and accuracy of data kept in the system
• Lead the organisation’s approach to data capture and maintenance, ensuring a high-performing customer experience across all business areas
• Manage all front-end CRM processes, including data imports, data structure and hierarchy
• Support other teams in the organisation with CRM projects involving data updates, customer lists, database segmentation, transactions and other CRM related initiatives
• Play a role in the budgeting, targeting, and forecasting processes for Reach’s programs and philanthropic revenue including the analysis of past data to draw insights and maximise revenue
• Manage contracts and relationships with external technology partners
• Provide accurate, timely and efficient reporting to the Head of Marketing, Head of Fundraising and broader team where required
• Provide CRM training to new staff as necessary
• Keep abreast of current trends and best practice in CRM operations including compliance with the Data Protection and Privacy regulations

DIGITAL MARKETING

• Led by the Head of Marketing, help develop and execute a data-driven digital marketing strategy to foster engagement and growth of audiences (including email, social media, website and digital content)
• Evaluate and update digital transaction and giving pathways to optimise customer experience
• Develop data capture initiatives to drive acquisition of new audiences
• Work closely with the Marketing Officer to manage Reach’s digital presence through the following:
  • Update and maintain Reach’s websites
  • Create and post content across Reach’s social media channels (including moderating/ responding to messages)
  • Manage all paid/promoted digital activity including social media campaigns, SEO and online advertising
  • Plan, build and execute eDM campaigns
  • Pursue continual improvement in all digital activity
• Provide accurate, timely and efficient digital marketing reporting to the Head of Marketing and broader team where required

KEY SELECTION CRITERIA

• Essential: A motivated and strategic thinker with a minimum of three years’ experience in a CRM and/or marketing role
• Essential: Demonstrated experience in the development and management of data-driven marketing campaigns that achieve company goals
• Essential: Solid experience using social media management tools for paid campaigns, eDM building platforms (ie MailChimp) and website CMS (ie Wordpress)
• Desirable: Knowledge of Microsoft Dynamics and ability to support a CRM transition
• Digitally savvy with experience developing and implementing effective digital communications strategies across social media, in a paid and native capacity
• Strong analytical skills with the ability to draw insight from data and compile reports
• Excellent administration and project management skills including the ability to work under pressure and effectively prioritise differing work demands to meet competing deadlines
• Excellent verbal and written communication skills, including the ability to write and edit marketing and publicity copy
• Excellent computer skills including a thorough working knowledge of Microsoft Office, CMS management and experience in working with database

Reach offers an exciting and fun workplace and flexible work options

Successful candidate will be required to get a working with children check and police check

Salary $63,000 - $70,000 + super + $15,900 salary sacrifice