About Reground

Reground is a social enterprise waste education service committed to changing behaviour around waste. We believe waste is a resource. We collect coffee, chaff, and soft plastics from cafes, offices, retail stores, and roasteries in Melbourne and are actively engaged in changing systems around waste through both applied solutions and advocacy work. We have diverted over 1,700,000 kilos of coffee from landfills to community and home gardeners and helped businesses and households move closer to being waste-free. In our consultancy work, we work closely with councils, state government and corporate partners to lead and deliver innovative recycling and circular economy projects with direct benefit to the environment and community.

About the Role

We are seeking an enthusiastic professional with experience in digital marketing who can communicate Reground’s work and mission to the public while enhancing Reground’s brand.

The Marketing Coordinator will oversee Reground’s digital platforms, including social media channels (Instagram, Facebook, and LinkedIn), website, and e-newsletters. The role will also support Reground’s brand through developing marketing collateral, community management, administrative support, and public relations support. The role manages Reground’s hello inbox and community communications. The role might, at times, work in collaboration with external contractors.

The Marketing Coordinator will produce reports on marketing performance across Regrounds platforms (including website and social media platforms) and execute company goals.

This role is a 0.8 FTE as Reground works a 4 day week.

Key Responsibility Areas

This role is for four days per week and works across the following areas:

• Social media content creation including reels
• Marketing collateral development
• Daily management of all social media platforms, including community engagement
• Customer experience & feedback (including inbox management)
• Paid ads (incl. Google ads, Pinterest ads, meta ads)
• Newsletters and blogs
• Administrative support
• Basic graphic design (through Canva)
• Website management, including reporting on performance
• Support with PR, including events, awards and public speaking support
• Content management
• Market Research
• External relationship building
• Some account management

Requirements

• 2 years experience in Marketing
• Proven experience managing social media channels and content creation.
• Great copywriting skills with a passion for storytelling
• Experience using Canva Pro for basic graphic design
• Experience with Meta ad campaigns
• Tertiary qualifications in communications, public relations, marketing, or journalism