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Digital Fundraising Specialist - Sydney / Melbourne / Brisbane

The Smith Family
  • Become part of our family and make a difference to young Australians through supporting their education
  • Permanent full-time opportunity
  • Flexible location (Sydney, Melbourne or Brisbane)

The Smith Family is an independent children's charity helping Australian children living in disadvantage to get the most out of their education, so they can create better futures for themselves. As we lead up to our Centenary, it’s an exciting time to be joining our family. We are currently seeking a Digital Fundraising Specialist to help us achieve The Smith Family’s vision.

Reporting to the National Manager, Appeals and Acquisitions and working with a dedicated, energised, and passionate team in a fast-paced environment. The Digital Fundraising Specialist supports The Smith Family’s fundraising objectives by overseeing and executing all digital fundraising activity associated with cash appeals to deliver on income and donor acquisition targets, and enhance our supporter experience.

A day in the life of a Digital Fundraising Specialist might look like this, but every day can be different. Primarily, you will be responsible for:

  • Work with the Appeals Team, establish key milestones and detailed timeline for activity that supports the relevant appeal
  • Working with Digital Media and Advertising Manager and National Manager, Appeals and Acquisitions, set the digital media plan in line with over-arching campaign digital media and appeals strategy
  • Collaborating with relevant internal and external stakeholders, coordinate the development of campaign creative that is in line with the over-arching digital campaign strategy and appeal creative, with particular focus on Display and Rich Media, Native Advertising and eDM creative
  • Plan of eDM strategy for all relevant appeals with recommendations for segmentation, journey mapping, automation, dynamic content, testing and reporting
  • Foster collaborative working relationships with internal stakeholders and team members to ensure online/offline integration for each campaign and create opportunities for innovation
  • Manage the development of digital strategies that support Fundraising and Acquisition campaigns in line with overarching campaign strategy (developed by respective Marketing Manager) to deliver on agreed targets
  • Consult and collaborate with relevant campaign stakeholder and Digital Media & Advertising Manager to develop Test and Learn initiatives that have integrated digital and non-digital structure
  • Contribute to and support the creative development and strategy for our major cash appeals, including test initiatives
  • Ensure appropriate metrics are established for weekly and monthly reporting across all digital channels and marketing activity
  • Prepare and submit weekly reporting on appeals digital marketing, including any Test & Learn initiatives

Our successful candidate will bring the following:

  • Tertiary qualification in marketing, communications or related/relevant area
  • At least 2 years digital fundraising experience, with at least one year of strategic input/development
  • Experience in copy writing for digital fundraising
  • Hands-on experience with digital analytics tools, intermediate Google Analytics experience required
  • Hands-on experience with email marketing tools and use of automation and dynamic content (e.g. Campaign Monitor, Mail Chimp, etc.)
  • Demonstrated experience managing a diverse range of stakeholders
  • Ability to demonstrate initiative, multitask, work under pressure and deliver to timelines
  • An innovative mindset and a will to test and trial new things

About our culture

The Smith Family has employees at the centre of its values and operations. We nurture a supportive and inclusive culture that enables people to achieve personal and professional goals, through collaboration and innovation. With a proven work-life balance, wellbeing and health are our top priorities. Enjoy many other benefits, such as tax concessions and flexible working arrangements.

If you are passionate about what you do, committed to make a difference and this sounds like your next role, please click apply, we’d love to hear from you. You may view the position description attached. For any other information, please contact Louise Woods, National Manager, Appeals and Acquisitions at Louise.Woods@thesmithfamily.com.au using the subject line: Digital Fundraising Specialist - Sydney / Melbourne / Brisbane enquiry via EthicalJobs.

Due to the nature of this role, the successful candidate must be prepared to undertake a National Police Check and a Working with Children’s Check. We are an equal opportunity employer and are committed to principles of cultural diversity. Applications from people of Aboriginal and Torres Strait Islander descent are encouraged.

The Smith Family is obligated to comply with Federal, State and Territory Government Rules and Health Orders. For roles that fall under Health Orders, to be eligible applicants will either need to provide proof of Vaccination or a Medical exemption.

How to apply

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