UNICEF is the world’s largest children’s charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live.

Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

We are offering a full time, 6 month contract position, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not for profit sector is offered together with a broad range of wellbeing benefits.

What we are looking for

As the Retention Marketing Executive at UNICEF Australia, you will play an effective and efficient supporting role in retaining and engaging our amazing donor base.

You will be a valuable team player and will be focused on the ongoing growth of our regular giving and cash programs, on top of optimising marketing programs and delivering a behaviour-based donor journey that will help our supporters stay loyal to us and the work we do for children.

If you are highly motivated, supporter focused, and have a passion for delivering positive outcomes to children around the world, we would love to hear from you. 

Your day will include

Effectively and efficiently supporting the marketing team in growing regular giving products, increasing pledge acquisition and retention through the optimisation of our existing regular giving products.

This role will work closely within Individual Giving and the wider Fundraising & Communications division to grow our regular giving supporter base and increase UNICEF Australia’s overall unrestricted revenue.

Key Responsibilities

• Contribute to and execute marketing strategies that aim to maximise revenue, loyalty and influence from our existing supporter base 

• Provide assistance in the implementation of communications and programs aimed at our regular supporters 

• Optimise marketing programs on an ongoing basis providing creative and data-driven adjustments to existing and future programs to enhance supporter journeys. 

• Delivery of supporter engagement initiatives which includes events, communications, surveys 

• Execute lifecycle activities of direct marketing campaigns, as well as review and report on past campaigns 

• Collaborate with a wide variety of external agencies and internal stakeholders 

• Deliver campaigns on time and within budget 

• Willingness to go the extra mile during times of emergency, events or campaigns

We would like you to have the following skills and experience

• Bachelor’s degree in Business, Commerce, Marketing, Communications or equivalent experience

• Minimum 1 – 3 years marketing experience in a consumer environment

• Successful fundraising experience and/or understanding of the not-for-profit sector and the motivations of donors is highly desirable

• Effective management in the development and implementation of multiple projects to meet stakeholder requirements

• Demonstrated success in meeting tight time frames and staying within budget

• Experience with digital marketing technology, including CRMs (Salesforce preferred), CMS, Google Analytics and email marketing software (Marketing Cloud preferred)

• Experience with analytics and reporting

• Experience working with external agencies or stakeholders

• High level written and oral communication skills

• Strong organisational and administrative skills including effective teamwork

• Ability to identify critical issues in supporter acquisition and retention and devise innovative solutions

• A passionate and energetic team member with a genuine interest in working in the international aid and development sector

Personal attributes required for this position

• Create Business Value: focus on achieving the greatest return on resources invested

• Impact and Influence: gain support from others to achieve the desired business outcomes

• High Accountability: required to adhere to high standards of performance excellence

• Growth Mindset: seek opportunities for continual improvement and adaptability

• Child Focus: We remember why we are here

• Accountability: We are accountable for our impact and actions on others

• Integrity: We do the right thing, even when no one is watching

• Innovation: We love initiatives and new ideas

• Collaboration: We work together for children

• Trust: We deliver on our promises

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose

• Sector leading salary packaging and a competitive salary commensurate with the NFP sector

• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making

• A positive and values-driven work culture which celebrates our achievements and recognises our teams

• A wellbeing package which includes such things as access to Birthday leave, EAP, nutrition, exercise, financial and legal support

• Commitment to our child-first philosophy with generous paid parental leave and offering

• The opportunity to support a global impactful cause and make a difference for every child

How To Apply

To apply for this fantastic opportunity please select APPLY NOW and submit the following documents in PDF format:

• Your Cover Letter, outlining your relevant experience and highlighting a summary of your strengths

• Your CV

For further information, please be in touch with our People & Culture Team: [email protected], using the subject line: Marketing Executive Retention - Regular Giving enquiry via EthicalJobs.

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.