UNICEF is the world’s largest children’s charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

We are offering a full time, temporary (parental leave) contract position for 10 months, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not for profit sector is offered together with a broad range of wellbeing benefits.

What we are looking for

The Marketing Manager, Gifts in Wills is responsible for the UNICEF Australia Gifts in Wills strategy. This includes recruiting and nurturing supporters who would like to leave a gift in their Will to UNICEF Australia. As well as increasing the awareness of Gifts in Wills as a method of giving in Australia and advocating for Gifts in Wills within the organisation.

The UNICEF Australia Gifts in Wills program is divided into the following key areas: new supporter acquisition and lead generation, supporter stewardship and communications, estate administration, and campaign execution. This role will work closely within Individual Giving and the wider Fundraising & Communications division to grow the Gifts in Wills pipeline and increase UNICEF Australia’s overall unrestricted revenue.

Your day will include

• Developing and executing a Gifts in Wills Acquisition and Stewardship strategy to grow pipeline and maximise lifetime value of UA supporter base
• Managing the gifts in Wills investment budget and grant applications
• Maintaining strong relationships with suppliers and third parties such as solicitors, to drive quality and results 
• Reviewing and improving the UNICEF Australia gifts in Wills supporter stewardship program
• Working in collaboration with other team members to ensure donor-centric marketing, communications and supporter engagement activities
• Looking for innovative to leverage and build supporter engagement by gifts in Wills prospects and donors with other financial and non-financial UNICEF Australia programs
• Managing the Gifts in Wills team and growing the team’s capabilities and recognition internally and externally
• Other duties as requested to contribute to an effective and proactive, innovative department. Every day is different!

We would like you to have the following skills and experience

• Appropriate tertiary qualifications and/or relevant equivalent experience
• Experience leading teams and managing multi-channel marketing programs
• Demonstrated fundraising and/or marketing experience including the development, implementation and administration of strategic Gifts in Wills programs and demonstrated success in generating funds from gifts in wills donors
• Demonstrated ability to prioritise own workload; work independently and within a team environment and meet deadlines whilst maintaining attention to detail and accuracy
• Excellent analytical skills coupled with experience managing complex budget management across multiple channels to achieve financial targets
• Knowledge of CRM systems, such as Salesforce and a commitment to maintaining data privacy and accuracy
• Excellent communication skills including the ability to communicate effectively by telephone, in writing and in person to a diverse audience of internal and external stakeholders
• A commitment to the aims and values of UNICEF, in particular to UNICEF’s special mandate to protect child rights

Personal attributes required for this position

• Ability to create Business Value - focus on achieving the greatest return on resources invested
• Be impactful and influential - gain support from others to achieve the desired business outcomes
• High Accountability - required to adhere to high standards of performance excellence

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to Birthday leave, EAP, nutrition, exercise, financial and legal support
• Commitment to our child-first philosophy with generous paid parental leave and offering
• The opportunity to support a global impactful cause and make a difference for every child

How to Apply

To apply for this fantastic opportunity please select Apply Now and submit the following documents in PDF format:

• Your Cover Letter, outlining your relevant experience and highlighting a summary of your strengths
• Your CV

For further information, please be in touch with our People & Culture Team: [email protected] using the subject line: Marketing Manager - Gifts in Wills enquiry via EthicalJobs.

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.