• Permanent, full-time opportunity
• Located at our Kooyong office with Work from Home Flexibility
• Base Salary of $102,554 + Superannuation with Salary Packaging up to $15.9k

The Donor Acquisition Officer – DRTV & Digital plays a key role in the acquisition of new regular giving and single giving donors across both the Vision Australia and Seeing Eye Dogs brands. This includes leading the planning, development and delivery of new and existing campaigns including DRTV and Paid Media campaigns.

View the Position Description for this role

Responsibilities

As our Donor Acquisitions Officer, you will work with the Head of Individual Giving to develop targets and plans for regular and single giving donor acquisition campaigns across multiple campaigns including DRTV and Paid Media Campaigns. In this role you will also:

• Manage the DRTV campaign, including overseeing several key suppliers across strategy, creative development, media buying, inbound call handling, SEM, Paid Social, and SEO strategies.
• Develop and optimise online donation forms for peak performance and to best support acquisition campaigns.
• Develop and maintain Test and Learn Plans to enhance online donation form Conversion Rate Optimisation.

Requirements

As part of the Fundraising team, you should have a relevant tertiary qualification in marketing, fundraising or a related field. In addition, 3 years of fundraising experience is encouraged. You will also have:

• Experience in leading donor acquisition campaigns, in DRTV or Telemarketing.
• Demonstrated ability to develop and deliver annual marketing plan and budgets, and to meet targets.
• Experience in leading multi-channel digital campaigns (Web Optimisation, SEM, SEO, Social and Email

Contact

If you have any questions about the role, please contact Jayden Urquhart using the subject line: Donor Acquisition Officer - DRTV and Digital enquiry via EthicalJobs.

Applications should consist of an up-to-date resume and a cover letter. You should address the essential job capabilities as outlined in the position description highlighting what you can bring to the role. Please upload documents as a word file for accessibility reasons.

We are committed to ensuring an inclusive culture, and value diversity and all abilities. We highly encourage applications from candidates who are blind or have low vision and from those who identify as Aboriginal or Torres Strait Islander.