• Location: Sydney, Australia
  
• Industry: Mass Outdoor Adventure Events / Social Purpose Business

Are you a dynamic, strategic leader with a passion for women's health, adventure, and wellbeing? Do you have a proven track record in scaling businesses and a keen eye for digital marketing and brand development?

Wild Women On Top Coastrek, one of the leading social purpose businesses in the mass outdoor adventure events industry, is looking for an inspiring and visionary CEO to take the brand to new heights—globally.

About Wild Women On Top Coastrek

At Wild Women On Top, we believe in empowering women through connection, fitness and adventure. Our flagship event series, Coastrek, is a transformative 20-50km team trekking challenge, that has helped tens of thousands of women push their limits, embrace nature, and raise over $50 million dollars for charity.

We are committed to creating lasting impact on women’s health and wellbeing, all while fostering a collaborative, sustainable and healthy culture that celebrates every participant’s journey. We are currently in partnership, Beyond Blue, creating hiking adventures for mental health on iconic coastal trails around Australia.

Our mission is to help women fall in love with health and wellbeing.

The Role

As CEO, you will be the driving force behind the growth and strategic direction of Wild Women On Top. You’ll work closely with our Founder, team, board, and partners to amplify our mission, expand our reach, and take the Coastrek brand to new global heights.

Key responsibilities include:

• Strategic Leadership: Develop and execute the long-term vision and strategic plan for growth. Lead the company through its next stage of evolution while maintaining a razor-sharp focus on our social purpose.

• Business Development & Scaling: Oversee the scaling of the business, both domestically and internationally, leveraging your expertise in growing purpose-driven businesses. Identify and capitalize on new opportunities to expand our impact and reach.

• Brand & Digital Marketing: Lead the development and execution of innovative marketing strategies, with a strong focus on digital and social media to build brand awareness and drive acquisition to a amplify Coastrek’s mission in a compelling way that resonates with women.

• Financial & Operational Excellence: Manage financial performance, including revenue generation, budgeting, and cost management. Ensure the highest level of operational efficiency, leveraging IT systems and technology.

• Team Leadership: Build, inspire, and lead a high-performing team. Foster a culture of collaboration, accountability, and excellence while ensuring that the values of Wild Women On Top are upheld in every aspect of the business.

• Sustainability & Impact: Ensure that the company's growth and success are aligned with our commitment to sustainability and social responsibility, particularly in the areas of women’s health, wellbeing, and the environment.

About You

You’re a savvy, results-driven leader with experience in both business and the charity sector. You’re passionate about creating positive social impact, and have the vision, skills, and energy to lead a growing business to global success.

Key qualifications:

• Proven Business Expertise: Experience in leading and scaling businesses, ideally in the events or outdoor adventure industry, with a successful track record of growth and international expansion.

• Digital Marketing & Brand Strategy: Deep knowledge of digital marketing strategies, brand positioning, and audience engagement, with a focus on building a powerful, authentic, transformational brand in the digital age.

• Technology Savvy: Strong understanding of IT systems and infrastructure to improve business operations, customer experience, and overall performance.

• Strategic Thinking & Execution: Expertise in strategic planning and execution, with the ability to navigate complex challenges and lead high-performance teams.

• Leadership & Team Management: Proven ability to lead, inspire, and manage an experienced and talented team to achieve outstanding results.

• Passion for Women’s Health & Wellbeing: A genuine passion for women’s health, fitness, and wellbeing. You understand the power of outdoor adventure in transforming lives.

• Visionary, courageous and inspiring: You’re motivated by purpose and results, with a strong work ethic, and a ‘get things done’ attitude. You’re also bold, spirited, passionate and ready to make a difference on a global stage.

Why Wild Women On Top Coastrek?

• Make a Global Impact: Lead a brand that’s making a real difference in the lives of women around the world.

• Be Part of an Incredible Community: Join a passionate team who shares your commitment to women’s health, wellbeing, nature and adventure.

• Leadership Opportunity: Take the reins of an exciting and rapidly growing social purpose business in a fast-paced, mission-driven environment.

• Competitive Salary & Benefits: We offer a competitive salary package and opportunities for professional growth and development from our office on Sydney’s Northern Beaches.

If you are a high-energy, visionary leader with the passion and experience to take Wild Women On Top Coastrek to the next level, we want to hear from you!

Wild Women On Top is an equal opportunity employer. We celebrate diversity and are committed to creating equity in the workplace and beyond. We welcome people of all backgrounds.