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WWF-Australia's logo

Digital Marketing Campaigns Specialist


We are creating a world where people live in harmony with nature. Join us. Because together, anything is possible.

  • Join one of the world's largest and most respected conservation organisations
  • 5 Star Green Office in Ultimo
  • Workplace flexibility including monthly RDO

About the organisation

WWF's global vision is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. WWF-Australia is part of the WWF International Network, the world's leading, independent conservation organisation. We are active in over 100 countries and have close to 5 million supporters internationally. In Australia and throughout the oceanic region, we work with governments, businesses and communities so that people and nature can thrive within their fair share of the planet's natural resources.

WWF's mission is to halt the decline of threatened plants and animals and to support their recovery. We do this by addressing the threats that affect them using the best available science while working in partnership with communities, Indigenous groups, government and business. The world is changing fast. Our wildlife and wild places face unprecedented challenges. The result is people yearn more for nature and are connected with each other like never before. We know that we can achieve more by partnering, sharing, empowering communities, forming alliances and building a movement for the environment. Working together is the answer. It is our goal to bring about this unified voice for nature.

Learn more about our 60 year history with the video below.

About the role

The Digital Marketing Campaigns Specialist plans and executes data-driven digital marketing campaigns to achieve WWF-Australia's marketing, engagement, advocacy and fundraising objectives. The role coordinates data and analytics, measures performance and generates insights across all digital platforms to grow online audiences, generate new leads and drive conversion across all digital, content and social platforms.

Skills, knowledge and experience

  • Demonstrated digital marketing skills in driving and optimising traffic via content marketing platforms - search engine marketing (SEM) and search engine optimisation (SEO).
  • A track record of successfully developing and implementing multi-platform digital marketing campaigns, including optimising and re-purposing creative and content.
  • Demonstrated experience in digital media campaign planning (including building media schedules).
  • Demonstrated experience using social media, digital platforms (including but not limited to Google Ads, Facebook Business Manager, Twitter Ads, LinkedIn Ads, and Native/Display), tools, and technologies to achieve business objectives.
  • A track record of using data, insights and analytics, including Google Analytics and Google Data Studio (or similar data visualisation tool), to build, optimise and engage social communities and content.
  • Working knowledge of and experience working with web development/design, UX and digital production agencies and experts.
  • Experience managing digital affiliate networks and partners, including reporting and analysis.
  • Demonstrated ability to write briefs and coordinate agency relationships.
  • Familiarity with project methodologies and their application (Scrum or Agile).
  • Demonstrated requirements gathering and documentation skills, and an ability to interpret data from multiple sources and translate information into performance reports with actionable insights.
  • Excellent written and verbal communication skills.
  • Strong administrative and organisational skills within a complex work environment.
  • A positive, solutions-focused working style within a team environment.

Digital creative production skills and Basic / intermediate HTML skills are advantageous but not essential. The ideal candidate will be aligned with WWF's vision, mission and I-CCaRe Values - Integrity, Courage, Collaboration and Respect.

WWF values diversity and is building a workforce that reflects the community we serve. WWF is an equal opportunity employer and Aboriginal & Torres Strait Islander peoples, people from culturally & linguistically diverse (CALD) backgrounds, sexuality and gender diverse (LGBTQIA+) community members, and people living with disabilities are encouraged to apply.


Please see the job description for further details. Applicants can apply via the Apply Now button.

Only those applicants applying online via the eRecruitment System will be considered.

  1. Please name your documents with last/first name & include: 
  2. a cover letter/statements against the selection criteria & 
  3. your resume (CV).

How to apply

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