• Workplace flexibility including monthly RDO
• WWF-Australia Office location negotiable
• Ongoing contract
• Join a diverse global network working for people and planet across 100 countries
• Work in a high performing, values-driven organisation

About Us

WWF-Australia is an award-winning and innovative organisation determined to do things differently. We use our superpowers to partner in delivering nature-positive solutions, empowering communities, and halting climate change - in Australia, the Asia-Pacific region, the Southern Hemisphere and globally. We are a values-driven organisation with a diverse global network of local organisations working in 100 countries. We work as a catalyst with communities, First Nations, governments, businesses, innovators, and philanthropists towards our global mission: to build a world where people live and prosper in harmony with nature.

About the Role

The Digital Marketing Specialist implements, manages and optimises performance marketing campaigns on a daily basis to achieve engagement, advocacy and fundraising objectives. The Digital Marketing Specialist works directly in the performance marketing tools to implement and oversee a holistic perspective on all WWF-Australia digital marketing activities.

Key Accountabilities (Refer to Position Description for full list of Key Accountabilities)

• Supports the Digital Marketing Campaigns Manager with the development of integrated, multi-channel digital media strategies and plans to execute cohesive and unified performance marketing campaigns and always-on activities.
• Implements the digital marketing approach across the supporter lifecycle, and optimises tactics and content across the full digital marketing funnel, to achieve shared goals within agreed budgets.
• Implements a data-led approach for campaign forecasting based on previous performance and industry best practice and benchmarks.

Skills, Knowledge and Experience (Refer to Position Description for full list of Selection Criteria)

• Demonstrated experience in digital media planning and buying, primarily across Meta and Google.
• Demonstrated experience in managing the daily implementation and optimisation of fundraising campaigns to grow revenue and achieve targets.
• Demonstrated experience using media buying platforms, including tagging and trafficking campaigns across programmatic and paid social channels. Experience with the GMP stack is preferable (Google Ads, SA360, DV360, CM360).

Our Commitment to Diversity: WWF values diversity and is building a workforce that reflects the community we serve. WWF is an equal opportunity employer and Aboriginal & Torres Strait Islander peoples, people from culturally & linguistically diverse (CALD) backgrounds, sexuality and gender diverse (LGBTQIA+) community members, and people living with disabilities are encouraged to apply.

Our Commitment to Safeguarding: WWF-Australia is committed to acting with respect and upholding the human rights, welfare and dignity of all persons we employ, engage with or who are affected by our activities and work, with special regard for vulnerable individuals and children.

As part of your employment, you will be required to undergo background checks relevant to your position (eg. Police Checks, Working with Children Checks, Reference Checks), abide by our safeguarding policies, and sign our Safeguarding Code of Conduct.

Applications

Please click "Apply Now" and include the following two attachments: (1) a cover letter / statements against the selection criteria and (2) your resume (CV).

We may review applications and interview candidates on a rolling-basis, therefore we encourage you to apply at your earliest convenience.

Note that applicants require current unlimited working rights in Australia to be eligible for this role.

A position description is attached.