• Work with a team dedicated to supporting women around the globe to save lives, defeat poverty and achieve social justice
• Flexible working environment, based in Melbourne or Canberra
• Full time Permanent role, part time hours also considered

CARE Australia works to defeat global poverty by supporting women to create lasting change in their communities around the world.

About the Role

This is an exciting opportunity to help shape CARE’s individual giving program and value proposition using storytelling, data analytics, best-practise communication tactics and state of the art marketing automation.

The Senior Manager of Individual Giving will develop a deep understanding of CARE’s core proposition to our supporters and use this knowledge to tailor customer experiences that exceed their expectations.

You will be responsible for maximising the long-term value of CARE Australia’s individual donors across regular giving, appeals, supporter care and virtual gifts - helping develop, implement and optimise acquisition and retention strategies to engage donors, increase loyalty and maximise income.

This new role provides the incumbent with an opportunity to manage established revenue streams while testing new initiatives - including the development and implementation of automated donor journeys and other activity to improve retention, increase second gift rates and maximise the lifetime value of our individual donors.

Adopting a donor first approach, you will put the donor at the centre of our fundraising work, delivering our annual calendar of direct mail appeals, promotion of CAREgifts (virtual gift program) and day-to-day management of the regular giving program including the existing telemarketing program to upgrade, reactive, convert and recover declined payments.

You will collaborate closely with the Digital Team to ensure acquisition activity is resulting in loyal, long-term donors with the ultimate aim of conversion to regular giving by creating tailored, meaningful interactions with CARE. This role oversees two direct reports - a newly created Individual Giving Coordinator role and as well as our Supporter Care Coordinator - and carries responsibility for meeting financial targets and other quality based Key Performance Indicators (KPIs). You will also work closely with the Head of Donor Relations to develop annual strategies and budgets, holding responsibility for delivering projects within projected budgets and carrying out monthly or quarterly KPI reporting as required.

All CARE staff demonstrate a commitment to the prevention of sexual harassment, exploitation and abuse and the protection of children in their work.

Key Responsibilities

​Planning, Reporting and Staff Management Responsibilities, including:

• With the Head of Donor Relations, plan, develop and implement annual business plans and budgets for regular giving, appeals and CAREgifts in line with CARE Australia’s short and long-term strategic objectives.
• Manage cash giving and regular portfolio to ensure all program KPIs are met and activity carried out on time and within budgets.
• Work with the Data and Platform Performance team to monitor and report on all individual giving KPIs
• Lead the Supporter Care Coordinator and Individual Giving Coordinator to deliver first-class supporter care experiences and deliver all campaigns on time and to a high-quality standard that meets income targets and other team KPIs.

Regular Giving Responsibilities, including:

• Ensure business processes and systems reporting is in place to maximise payment success and Regular Giving donor retention.
• Work with the Senior Manager - Data to troubleshoot problems
• Manage the Regular Giving telemarketing program

Cash Giving Responsibilities, including:

• Lead the development of compelling fundraising propositions for cash appeals, CAREgifts and donor care, including turning the propositions into creative concepts.
• Hold responsibility for the briefing, control and performance management of internal and external suppliers
• Work in collaboration with the Brand & Marketing team
• Prepare end of campaign reports for all appeals and CAREgifts activities
• Lead the innovation and creative evolution of CARE’s cash giving offering to evolving/expanding these products.

Retention and Donor Experience Responsibilities, including:

• Identify, craft and implement new opportunities that retain our donors, ultimately forging a stronger connection between them and CARE Australia.
• Work with the Data Analyst and Senior Manager Digital Fundraising to analyse acquisition activity
• Working with the Senior Digital Fundraising Manager to improve and digitise donor journeys using our state of the art automation technology.
• Work with the Brand and Marketing team or external creative suppliers to develop fundraising communications that nurture, inspire and engage our donors.

Ideally you will have:

• Minimum 2 years’ experience in the management or coordination of a cross-channel regular giving program or managing donor experience/retention of an individual giving program.
• Demonstrated experience in budget and fundraising strategy development.
• Experience in staff management or leading a small team.
• Proven track record of digitising and/or individualising donor experience using marketing technology.
• High level organisational and project management skills, as well as the ability to work in a high performance environment managing multiple tasks.
• Excellent communication, training and negotiation skills, as well as the ability to develop and maintain effective working relationships with internal and external stakeholders.
• Exceptional analytical skills - a critical thinker and problem solver with strong attention to detail.
• Strong understanding of segmentation approaches and experience in managing data-driven marketing campaigns.
• Experience in customer experience/retention is preferable - especially utilising a Human Centred Design approach.
• Detailed knowledge of CRM systems with preferred experience in Salesforce/Marketing Cloud.

What we can offer you

• A flexible and supportive working environment
• Generous salary packaging benefits
• 17.5% leave loading
• Professional development and training opportunities

CARE Australia will seek information from job applicants’ previous employers about incidents of sexual exploitation, sexual abuse and/or sexual harassment, and/or child abuse the applicant may have been found guilty to have committed or about which an investigation was in the process of being carried out at the time of the termination of the applicant’s employment with that employer. By submitting the application, the job applicant confirms that s/he has no objection to CARE Australia requesting the information specified above.

CARE Australia is proud to be an equal opportunity employer. We value diversity and encourage applications from people living with a disability and/or have lived experience of disability. We also encourage Aboriginal and Torres Strait Islander people, and those from culturally and linguistically diverse backgrounds to apply.

How to Apply?

Please review the Candidate Information Pack available on our website and complete the online application form by clicking ‘Apply Now’ via the portal on our website. Please ensure you attach your CV and cover letter addressing the selection criteria (max 2 pages). After submitting your application you will receive an automatic confirmation of receipt. Only applicants who fully address the criteria will be considered.

This will be conducted as a rolling recruitment process, with shortlisting and interviews being completed as applications are received. Please submit your application ASAP if you are interested in the role. For more information, click Apply Now to view our careers page.

Questions about the role?

Please contact Alice Anwar on [email protected] using the subject line: Senior Manager Individual Giving - Melbourne / Canberra enquiry via EthicalJobs (please do not email applications to this address).​