About the Organisation

Our vision is simple: To eradicate obstetric fistula. Forever.

Founded by Australian Dr Catherine Hamlin, Catherine Hamlin Fistula Foundation (CHFF) is an independent charity established to raise funds and awareness for Hamlin Fistula Ethiopia to eradicate obstetric fistula. Catherine Hamlin Fistula Foundation is the leading funding partner and is responsible for raising funds across Australia, US and Canada and coordinating the global fundraising efforts.

For more than six decades, Hamlin Fistula Ethiopia has focused on the treatment and prevention of one of the most horrific childbirth injuries – obstetric fistula. Today, Hamlin Fistula Ethiopia is a healthcare network of over 550 Ethiopian staff servicing six hospitals, the Desta Mender rehabilitation centre, the Hamlin College of Midwives and more than 90 Hamlin-supported midwifery clinics. While the eradication of fistula in Ethiopia once seemed impossible, it is becoming a reality that will be achieved due to the growing movement of generous supporters who are determined to see this goal realised.

Philanthropy powers this important vision by providing much-needed support for Treatment, Prevention, Rehabilitation and Reintegration programs.

About the Role

Reporting to the Global Head of Fundraising, Marketing and Communications, you will be part of a small team and responsible for the development, implementation, and evaluation of the CHFF single giving strategy, including the direct mail appeal portfolio in the Australian, US and Canada markets, Gift in Wills direct mail campaigns and new cash donor acquisition program. You will also provide support when needed on the global fundraising strategy.

The role will develop and manage integrated fundraising campaigns, including mail and digital, using data driven insights to drive income growth and efficiencies, increase sustainable income streams and improve acquisition and retention.

The Direct Marketing Manager will create engaging supporter journeys to maximise donor commitment and support, develop initiatives to drive donor loyalty, satisfaction, retention and increased financial giving through innovative multi-channel direct response campaigns.

About You

You are a passionate and energetic direct response marketer who is creative, curious, and capable of coordinating multiple time-sensitive campaigns. You may be an experienced direct marketing coordinator or specialist ready to take the next step up in your career. Your excellent verbal and written communication skills shine through whether you are working with copywriters, designers, mail houses, or the internal team, and you are uniquely talented at spotting a typo from a mile away.

You understand the importance of evaluating data to measure performance and are driven to achieve successful outcomes. You are a strategic thinker and methodical planner with exceptional organisational and interpersonal skills.

Key responsibilities

The Direct Marketing Manager holds accountability for the achievement of financial and non-financial performance targets related to single giving fundraising appeals.

• Project manage and lead the creation of all direct mail campaigns, including identifying and working with internal stakeholders on appeal case studies, briefing for copy and design of mail pack and campaign assets for various channels, preparation of data and data segments for mail house and distribution.
• Review, document and deliver post campaign evaluation and results based on objectives, budget, and opportunities for growth.
• Work with the Global Head of Marketing, Fundraising and Communications in developing the strategic direction of direct mail appeals, Gift in Will appeals and donor retention activities to grow single giving acquisition and improve retention.
• Identify and test new channels for cash acquisition and fundraising growth.
• Work collaboratively with the team to test, evaluate and continuously improve supporter journeys and use data-driven insights to maximise acquisition and retention opportunities and improve supporter lifetime value.
• Develop and deliver donor driven content, campaigns and communication materials, including newsletters that improve the supporter experience.
• Manage the relationship with external agencies and suppliers ensuring the implementation of each mail campaign is aligned to approved budgets, timeline, and strategy.
• Ensure fundraising programs are compliant with regulations, statutory requirements e.g. Privacy, Data Security, FIA Code.

Essential Criteria:

• Relevant qualification in Marketing or Fundraising and/or experience in fundraising direct mail, campaign management and strategic planning.
• Demonstrated experience working in multi-channel fundraising within single giving portfolios.
• Proven ability to coordinate fundraising activities and successfully manage end-to-end direct mail campaigns.
• Strong project management experience with the ability to establish and deliver outcomes on projects, within budget and timelines and work interdependently and collaboratively.
• Excellent organisational and time management skills, including the ability to meet tight deadlines.
• Sound understanding of donor communication channels and the ability to coordinate sophisticated, donor-driven content, products and campaigns.
• Ability to use and manage CRM and fundraising technology and tools. Experience with Blackbaud an advantage.
• Previous experience in a similar role within a non-profit or for-purpose organisation.

Apply today – applications will be reviewed as they are received.

For specific questions or to request the job description and salary package information, contact: Rochelle Nolan on 02 9093 4917 or [email protected] using the subject line: Direct Marketing Manager - Catherine Hamlin Fistula Foundation enquiry via EthicalJobs.

Catherine Hamlin Fistula Foundation has engaged Beaumont People to recruit this role. Please direct all enquiries to Beaumont People.
Beaumont People believe a diverse workplace is a happy workplace and encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. They do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed Beaumont People would be more than happy to discuss how that can be arranged.