CARE Australia is looking for an experienced and dynamic fundraising & marketing leader to head up our direct and digital fundraising programs. At a time when disasters, conflict and inequality are so prevalent, this role offers a passionate individual the chance to use their extensive skills to make a real difference in the world.

• Work with a team dedicated to supporting women around the globe to save lives, defeat poverty and achieve social justice
• Hybrid and flexible working environment, based in Melbourne
• 2 year, fixed term position

CARE Australia works to defeat global poverty by supporting women to create lasting change in their communities around the world.

About the role:

The Fundraising and Marketing Team is responsible for delivering growth in revenue received from the Australian public through the execution of an annual calendar of fundraising and promotional campaigns and activities. The team holds responsibility for both recruiting new supporters and for developing relationships with supporters that maximise their support to CARE. This is achieved through effective high volume direct and mass marketing approaches and through the strategic use of our content and brand in campaigns, digital fundraising, digital marketing, social media, partnerships and engagement both online and offline.

Specifically, the Head of Fundraising & Marketing oversees all marketing and general fundraising strategy and operations and is responsible for ensuring success of CARE’s public fundraising efforts by adopting a fully integrated approach across three streams of work:

• Individual Giving & Direct Marketing Stream including cash giving, regular giving and CARE Gifts
• Digital Fundraising & Marketing Stream for digital campaigns, social media & website, lead generation and on-line donor acquisition
• Brand & Campaigns Stream for brand management, awareness raising, public relations, promotional campaigns and content development

In a complex and changing fundraising environment, this role is critical to foster a courageous approach that rewards innovation, new approaches and new products to grow public income.

Key responsibilities:

• Develop and drive CARE’s fundraising and marketing strategy, to achieve high level targets and drive revenue growth. Develop and optimise key programs to engage the public and drive donor acquisition, retention, upgrading and reactivation
• Lead a highly engaged, target driven and motivated team
• Lead the successful development of outreach campaigns working across the full spectrum of marketing techniques, including direct marketing, public relations (PR) social media, content marketing, traffic building and conversion, email, search engine optimisation, events and brand activation
• Develop an annual and multi year fundraising and marketing budgets
• Foster and drive a courageous culture of innovation and continuous improvement
• Oversee full integration of workstreams, ensuring all campaigns are planned and executed collaboratively to maximise results
• Oversee the development and implementation of brand, communications and content strategy that ensures the impact of CARE’s work (and core value proposition) is communicated to key stakeholders and the general public in an effective and timely manner
• Ensure all communications, marketing & fundraising content and collateral complies with the CI Safeguarding Policy and CARE Australia Child Safeguarding Policy

Ideally you will have:

• Extensive experience at a senior level within Fundraising & Marketing or equivalent commercial sector generating multi-channel income programs
• Extensive experience in a senior leadership position leading a multi-skilled cross functional team
• Demonstrated strategic and analytical skills including experience in financial management, market research, data and consumer insight to dictate strategy
• Proven experience in designing and delivering effective multi-channel acquisition, retention and development strategies across multiple fundraising and/or marketing campaigns including experience with digital marketing strategy
• Proven experience managing complex budgets and implementing measurement practices to monitor performance, optimize efforts and achieve measurable income and performance goals

What we can offer you:

• Generous package of $142,213 plus salary packaging
• Salary packaging benefits (up to $15,899 tax free) - for more information, visit www.salary.com.au
• A chance to improve the world, advance gender equality through your work and be the change you want to see
• A flexible and supportive working environment including working from home options to support excellent work-life balance
• 17.5% leave loading
• Professional development and training opportunities

How to apply:

Please review the Position Description available on our website and complete the online application form by clicking ‘Apply Now’ via the portal on our website. Please ensure you attach your CV and cover letter addressing the selection criteria (max 2 pages). After submitting your application you will receive an automatic confirmation of receipt.

This will be conducted as a rolling recruitment process, with shortlisting and interviews being completed as applications are received. Please submit your application ASAP if you are interested in the role.

More information can be found at our careers page.

Questions about the role?

Please contact Cath Hoban - Director Fundraising & Marketing - at [email protected], using the subject line: Head of Fundraising & Marketing enquiry via EthicalJobs. Please do not email applications to this address.

A position description is attached.

Terms and conditions for Australian-based staff:

CARE Australia will seek information from job applicants’ previous employers about incidents of sexual exploitation, sexual abuse and/or sexual harassment, and/or child abuse the applicant may have been found guilty to have committed or about which an investigation was in the process of being carried out at the time of the termination of the applicant’s employment with that employer. By submitting the application, the job applicant confirms that s/he has no objection to CARE Australia requesting the information specified above.

CARE Australia is proud to be an equal opportunity employer. We value diversity and encourage applications from people living with a disability and/or have lived experience of disability. We also encourage Pacific Islander people, Aboriginal and Torres Strait Islander people, and those from culturally and linguistically diverse backgrounds to apply.