As the Marketing Automation Lead, reporting to the Marketing Automation Manager, you will work closely with our Fundraising and Growth team, whose primary purpose is to create an exceptional experience for all those wanting to support the Leukaemia Foundation. 

You are an experienced marketing automation professional operating with a business partner mentality. You understand the importance of partnering with key internal stakeholders to understand their priorities and direction while coupling this with leveraging your expertise to showcase the role marketing automation will play in bringing their strategy to life.

Support comes in many forms and can include fundraising through the World’s Greatest Shave, donating directly or even leaving a gift in your will. You will work with the Digital Experience Lead to help define the strategy for key stages of the Fundraising and Growth lifecycle.

This role is located in Fortitude Valley Brisbane, however, we would be open to speaking with candidates in Sydney and Melbourne. 

What we will trust you with

• Designing, building and executing campaigns through our marketing automation platform; Salesforce Marketing Cloud (SFMC).
• Driving best practice and delivering process efficiencies in campaign planning and execution.
• Contributing to the development of solutions that deliver a calendar of cross-channel campaigns. 
• Optimising campaigns through A/B testing. 
• Fostering relationships with internal stakeholders to ensure high standards of work and deliverables are met. 
• Implementing innovative strategies to grow engagement and drive revenue generation.

Does this sound like you?

• Tertiary qualified in commerce, marketing or digital. 
• 3+ years experience in lifecycle marketing roles.
• Experience in customer journey mapping, audience segmentation and automation journey design and development. 
• 3+ years experience with the SFMC platform, including troubleshooting issues, across data ingestion, html coding, deliverability, data flows and journeys. 
• Excellent campaign reporting skills across all channels. 
• Highly organised and be a creative and innovative thinker with strong attention to detail. 
• Experience in programming in SQL, Javascript, Ampscript or HTML would be beneficial
• An understanding of fundraising and the not-for-profit space would be desirable (not essential)

What you will be proud of 

Being part of an organisation that is not only on the path to help cure and conquer every blood cancer (including leukaemia, lymphoma and myeloma) but is committed in ensuring 100% access to the right information, the best treatments, the latest trials, tests and diagnostic tools; and the best supportive care to help people not just to survive - but also to live well. We are committed to building an inclusive and diverse workforce that continues to reflect the community we support. We strongly encourage people from all cultural and linguistically diverse backgrounds to apply, including Aboriginal and Torres Strait Islander people. If you have a disability or special need that requires accommodation, please let us know.

What we offer

• A collaborative, innovative and supportive team culture
• Ongoing training and development
• Generous salary packaging up to $15,900 and entertainment card
• Paid parental leave
• Hybrid working environment
• Working from either Brisbane, Sydney or Melbourne office

We want to hear from you! 

Click Apply Now to submit your application. 

If you would like to find out more about this career opportunity prior to applying, or to view a copy of the position description, please contact the recruitment team [email protected] using the subject line: Marketing Automation Lead - Brisbane / Sydney / Melbourne enquiry via EthicalJobs.

The successful applicant will be required to undergo reference, police, COVID-19 Vaccination and VEVO checks as part of the selection process. The work we do at Leukaemia Foundation involves interaction with people impacted by blood cancer, including those who may be immunocompromised or at higher risk of infection due to other underlying health conditions, therefore all employees are required to be update to date with their COVID-19 vaccinations, unless medically exempt.

Don't delay - apply today! We will be shortlisting and interviewing as we receive applications and may appoint the right candidate ahead of the closing date.