Our Vision:

Every woman in Australia recovering from domestic and family violence is economically empowered and safe.

Our Purpose:

Empowering women’s economic independence to break the cycle of abuse.

Objectives of the Position:

• Ensure efficient administration and delivery of assigned projects, meeting all deadlines and objectives.
• Enhance communication strategies to promote the organization’s mission and programs effectively.
• Support fundraising initiatives and maintain accurate records of donor interactions.
• Collaborate with staff to produce and update educational content that aligns with the organisation’s mission and meets the needs of service recipients.

Team:

The role will be part of a dedicated and passionate team at The Zahra Foundation. Reporting to the Head of Business Services, you will work closely with the Business Services, program, and admin teams. Our collaborative environment encourages teamwork and new ideas to help us achieve our mission. The team is committed to creating a supportive and inclusive culture, empowering staff to make a meaningful impact on the lives of survivors of domestic abuse.

Key Accountabilities:

Project Delivery:

• Manage and deliver assigned projects on time and within scope, ensuring all objectives and deadlines are met.
• Utilise project management applications, such as Monday, to ensure timely assignment of tasks and activities for executing multiple projects across the Foundation.
• Develop detailed project plans in project management apps like Monday.
• Oversee the management of projects across multiple areas in support of the executive team.
• Provide regular updates on project status to the Head of Business Services and other stakeholders.

Digital Marketing, Communication, and Impact:

• Implement Digital Marketing Strategies:

  • Create comprehensive digital marketing plans to achieve organisational goals.
  • Coordinate and execute campaigns across various digital channels (e.g., social media, email, search engines).

• Content Creation and Management:

  • Produce and curate engaging content for social media, email newsletters, and blog posts.
  • Manage a content calendar to ensure timely and consistent communication.

• Social Media Management:

  • Monitor and manage social media accounts, including posting, responding to comments, and engaging with followers.
  • Analyze social media metrics to optimize engagement and reach.

• SEO and SEM:

  • Conduct keyword research to optimize website content for search engines.
  • Manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.

• Email Marketing:

  • Design and send regular email newsletters to subscribers.
  • Track and analyse email campaign performance to improve open and click-through rates.

• Analytics and Reporting:

  • Use tools like Google Analytics to track website and campaign performance.
  • Prepare regular reports to evaluate the effectiveness of digital marketing efforts.

Website Management:

• Website Content Management:

  • Update and maintain website content using a content management system (e.g., Sqaure).
  • Ensure all content is accurate, up-to-date, and aligned with brand guidelines.

• Website Optimization:

  • Conduct regular audits to identify and fix technical issues (broken links, loading speed, mobile responsiveness).
  • Implement SEO best practices to improve search engine rankings.

• User Experience (UX) Improvement:

  • Design and implement enhancements to improve website navigation and user experience.
  • Conduct user testing and gather feedback to inform website improvements.

• Security and Maintenance:

  • Integrate the website with other digital tools and platforms (e.g., CRM, social media).
  • Ensure seamless data flow between the website and other systems.

• Performance Monitoring:

  • Use analytics tools to monitor website traffic, user behaviour, and conversion rates.
  • Implement changes based on data insights to improve website performance.

Fundraising Support:

• Execute fundraising initiatives and campaigns to meet financial targets.
• Maintain accurate records of donations and donor interactions in the organization’s database.
• Assist in preparing grant applications and reports for funders, ensuring timely submission.

Content Development and Publishing:

• Collaborate with program staff to create and update educational materials, brochures, handouts, and online resources.
• Ensure all content aligns with the organization’s mission and meets the needs of service recipients.
• Use graphic design software (e.g., Canva) for creating visually appealing marketing and educational materials.

External Communications:

• Implement external communication strategies to promote the organisation’s mission and programs.
• Update the website and email newsletters with consistent and engaging content.
• Draft press releases, articles, and other public relations materials to increase visibility and awareness.
• Monitor media coverage and manage media inquiries, fostering positive relationships with journalists and influencers.

Administrative Support:

• Assist with various administrative tasks to support the smooth operation of the organisation.
• Develop and maintain project documentation and records.
• Coordinate with different departments to ensure project objectives are achieved.
• Manage the Opportunity Knox program, including budget, applications, approvals, and distribution of grants.

Key Selection Criteria:

Qualifications / Knowledge:

• Project Management:

  • Technical proficiency in using project management applications such as Monday for task assignment and project execution.
  • Excellent organizational skills to manage multiple projects simultaneously and ensure timely delivery.
  • Strong verbal and written communication skills to provide regular updates to stakeholders.
  • Ensures all project objectives and deadlines are met with precision.
  • Ability to identify and resolve project-related issues efficiently.

• Digital Marketing:

  • Strategic thinking and expertise in creating and implementing comprehensive digital marketing strategies.
  • Strong content creation skills for social media, email newsletters, and blog posts.
  • Proficiency in coordinating and executing digital campaigns across various channels.
  • Ability to analyze marketing metrics and optimize campaigns for better performance.
  • Innovative approach to content creation and campaign development.

• Social Media Management:

  • Skilled in monitoring and managing social media accounts.
  • Ability to analyse social media metrics to optimise engagement and reach.
  • Quickly adapts to changing social media trends and platform updates.

• SEO and SEM:

  • Skilled in conducting keyword research and optimizing website content for search engines.
  • Experienced in managing paid search campaigns (Google Ads, Bing Ads).
  • Uses data and metrics to drive decision-making and campaign adjustments.

• Email Marketing:

  • Proficient in designing and sending email newsletters.
  • Ability to track and analyse email campaign performance to improve metrics.
  • Skilled in creating personalised and targeted email campaigns.

• Analytics and Reporting:

  • Proficient in using tools like Google Analytics to track website and campaign performance.
  • Capable of preparing regular reports to evaluate digital marketing efforts.
  • Ability to derive actionable insights from data analysis.

• Website Management:

  • Experienced in updating and maintaining website content using content management systems (e.g., Sqaure).
  • Skilled in conducting technical audits and implementing SEO best practices.
  • Knowledgeable in enhancing user experience (UX) and conducting user testing.

• Fundraising Support:

  • Experienced in executing fundraising initiatives and campaigns.
  • Capable of maintaining accurate records of donations and donor interactions.
  • Skilled in preparing grant applications and reports.

• Content Development:

  • Proficient in collaborating with program staff to create and update educational materials.
  • Skilled in using graphic design software (e.g., Canva) for creating marketing and educational materials.

• External Communications:

  • Experienced in implementing external communication strategies.
  • Proficient in updating websites and email newsletters with engaging content.
  • Skilled in drafting press releases and public relations materials.
  • Capable of monitoring media coverage and managing media inquiries.

• Administrative Support:

  • Experienced in assisting with administrative tasks to support organizational operations.
  • Skilled in developing and maintaining project documentation and records.
  • Capable of coordinating with different departments to ensure project objectives are achieved.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field desirable.

Certifications (desirable):

• Certifications in project management (e.g., PMP), digital marketing, SEO, SEM, or related areas are preferred (e.g., Google Analytics, Google Ads, HubSpot).

Work History:

• Minimum of 3-5 years of relevant experience in project management, digital marketing, website management, fundraising support, and content development.

Additional Qualifications:

• Continuous learning mindset to stay updated with the latest trends and technologies in digital marketing, project management, and website management.
• Strong attention to detail and commitment to delivering high-quality work.

Skills / Behaviours:

• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively.
• Strong listening skills and the ability to engage effectively with diverse stakeholders.
• Exceptional organizational skills, with the ability to manage multiple tasks, prioritize effectively, and meet deadlines.
• Keen attention to detail to ensure accuracy in all aspects of work.
• Proficient in using content management systems (e.g., Sqaure), social media platforms, and donor management software.
• Comfortable with data entry, analysis, and reporting using various software tools.
• Demonstrates a collaborative approach, working effectively with colleagues across different departments.
• Flexible and adaptable, with the ability to contribute positively to a team-oriented environment.
• Strong analytical and problem-solving skills, with the ability to anticipate issues and develop proactive solutions.
• Resourceful and innovative in addressing challenges and finding ways to improve processes.
• Self-motivated with a strong work ethic, able to work independently and take initiative when needed.
• Demonstrates reliability and accountability in managing responsibilities and meeting commitments.
• Shows genuine empathy and understanding towards survivors of domestic abuse, aligning with the mission and values of The Zahra Foundation.

Contact Information:

• For any inquiries or further information regarding the position, please contact Amanda Martin or Kelly-ann Tansley 08 83521889

A position description is attached.

We appreciate your interest in joining The Zahra Foundation team and look forward to reviewing your application.